PR Expertise Causes Media Festival for Historic Venue, Surgeon' Hall. Holyrood PR hit national and MICE targets to generate interest in Edinburgh.

by Stuart Milne

Tuesday, September 13th, 2016

PR expertise generated Press coverage overlaid on Surgeons' Hall frontage

EVERY YEAR the Edinburgh Festivals brings more than 90,000 visitors to the city to enjoy 50,000 shows. With a huge audience available, we took our Edinburgh based PR expertise and grabbed phenomenal coverage for our client.

Right at the centre of this cultural explosion is one of our favourite clients, the Royal College of Surgeons of Edinburgh (RCSEd), hosting more than 60,000 visitors over the month as they lay on some the most exciting, funniest and challenging performances that the world’s biggest arts festival has to offer.

60,000 is a huge number and we felt that it was worth shouting about.

We talked to RCSEd and the promoter who has successfully set up shop at their beautiful venue at Surgeons’ Hall, to let people know the huge part they play in making the Edinburgh Festival the powerhouse that it is.

The Fringe and all the other festivals taking place in August rely on the tens of thousands of visitors making the pilgrimage to the hive of activity in the capital every year, the same can be said of the venues hosting the shows.

As such we were eager to get travel media hits and duly delivered with pieces extoling the virtues of the bespoke bars and professional service driving festival-goers to Surgeons’ Hall in droves. reaches a fantastic 250,000 readers worldwide and ran our story shortly after the end of the festival, highlighting an exceptional performances in a bumper year for the city.

Incentive Travel told Surgeons’ Hall good news to the world online, hitting a digital audience of 47,000 unique visitors a month and securing more exposure in the trade press sought by RCSEd.

Check out our original press release

National coverage is invaluable for any company, reaching those who are always within reach can be make the difference between surviving and thriving.

Historic and well respected national paper the Herald featured Surgeons’ Hall in print and online.

85,947 readers daily and 96,332 visitors daily online were able to read about the success of the reputable arts venue.

Mentions of the bespoke bars were likely to stick in readers’ minds and draw attention to the venue.

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