We’re already breaking our resolutions – except one

by Craig Sinclair

Wednesday, January 13th, 2016

Our PR agency resolution to deliver great pr coverage

It’s mid-January, a time when a lot of well-intentioned New Year resolutions are already out the window.

Here at Holyrood PR agency we’ve already fallen off the wagon and abandoned our gym memberships – but one thing we’re staying true to is our promise to deliver fantastic coverage for our clients.


 

Rigatonis 22We’ve been helping tell the story of an exciting new business venture. A talented family have become the new Kings and Queens of Edinburgh’s Italian dining scene, with the opening of a £100,000 restaurant in the capital.

Stefano and Maria Molfino approached Edinburgh’s award-winning PR agency to take their new venture to the media of Edinburgh. Rigatoni’s at the King’s, is the sleek glass and marble eatery just yards from the King’s Theatre in Tollcross. The opening follows on from the success of the couple’s existing trattoria, the original Rigatoni’s at the Queens, in the city’s south side, opposite the Queen’s Hall.

News of this new restaurant fit for King’s was quickly picked up by a number of influential publications including a page lead and image in the Scotland on Sunday. Further to that, it appeared on The Scotsman Food and Drink, Catering Scotland, online on the Scotsman’s business section as well as the Edinburgh Reporter – raising the profile of this new authentic Italian eatery and creating more than a million opportunities to see.


 

Facebook Voucher scamIf you’re New Year’s resolution is to be wiser with your cash, you may want to pay attention to our next feature. Recently you may have noticed that Facebook was inundated with vouchers promising mouth watering discounts to various well known supermarkets.

What you may not know, is that these offers are scams.

So we positioned our client the Scottish Business Resilience Centre (SBRC) as the leading voice on the matter, issuing an official statement and raising awareness of the criminal activity across the nation. The SBRC have been a client of this PR agency for three years, and in that time we have helped to establish them  as crime prevention experts to businesses across Scotland.

Widespread coverage was achieved in the National, both in print and online, as well as the Scotsman’s newly launched and far-reaching website. Further to that, Glasgow’s key local paper, the Evening Times headed up a flurry of local titles sharing the concerning story with their loyal local readers. The news even spread as far as the Oban Times and the Huntly Express – once again establishing the SBRC as the leader in the area of tackling cyber crime.


 

Secret to long life is gin and orange juice says 105-year-old granIf you’re having a Dry January and worried about recent changes in Government safe drinking guidance, then here’s a story to cheer you right up.

We helped a gin-loving great-grandmother hit the headlines this week when she celebrated her milestone 105th birthday. That’s right 105.

Glasgow-born Ina Carruthers puts her incredible long life down to a diet consisting of wheat-bran cereal, toast, biscuits – and most surprisingly, the more than occasional glass of gin and orange.

News outlets across the country were quick to raise a glass in celebration of Ina’s longevity.

The story of the gin enthusiast was just the tonic to secure a wealth of coverage within just two days, including in key nationals and locals The Metro, Daily Express, The Scotsman and the Daily Record, as well as important care press titles such as The Carer UK and Care Industry News.

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