Hard-earned media profile propels Mackie’s to amazing, two-year showcase on Bank of Scotland website

THE NATION’S favourite ice cream brand has been featured on one of the UK’s biggest bank websites – as the centrepiece of its sustainable lending programme.

Mackie’s of Scotland’s extensive media profile around its green ambitions originally attracted the attention of financial giant, Bank of Scotland

It took a decade of sustained PR activity to help put Mackie’s on the map as one of the UK’s most eco-friendly and sustainable companies. It also helped pave the way for the unexpected bank tie-up.

The incredible reach delivered since September 2022 includes:

• Mackie’s showcased during 1.8m visits to the Bank of Scotland homepage
• The ice cream firm served up in more than 2m bank page views
• A dedicated Mackie’s case study viewed at least 1300 times – and counting
• The ice cream firm appearing in countless bank ads across multiple social media platforms

Once the Edinburgh-headquartered BoS identified Mackie’s as a suitable, green-focused, business to highlight, bank bosses arranged a series of interviews with Mackie’s staff and an exclusive shoot, carried out by a major, London-based commercial photographer.

The results were a major coup for Mackie’s seeing its name, logo and business profile splashed across prime real estate on the Bank of Scotland website.

At the time of writing, Mackie’s has enjoyed the massive profile boost on the bank website for almost TWO YEARS. During that time every business customer who logged into the bank via their desktop computer was treated to an uplifting image of a smiling Mackie’s employee holding a tray of ice cream tubs.

Yet the amazing, profile-boosting love-in went much further than that. The bank’s web pages dedicated to its support services for sustainable businesses also featured a major promotion of Mackie’s, along side that of another sustainable business.

That other business happened to be Emergency One, the leading manufacturer of fire and rescue appliances in the UK – including making the world’s first fully electric fire engine. This ensured that Mackie’s is being associated with the best possible peers.

But the benefits kept coming. Mackie’s was also the subject of a glowing, 800-word case study, featuring further images and giving a detailed account of Mackie’s extensive environmentally-friendly measures, including a state-of-the-art refrigeration system.

It also explained how the Aberdeenshire farm where Mackie’s is based has also been turned into an energy-efficient business, including major wind turbines which are helping to dramatically reduce its carbon footprint.

As part of the bank’s gift that kept on giving, Mackie’s also featured in a countless web and social media adverts, served up across multiple platforms – the varied adverts featuring the powerful images, as well as glowing words about Mackie’s, its business success and its sustainability commitment.

The banking showcase is an effective reminder of the unintended and unforeseen benefits of a positive media profile. This sweet success for Mackie’s came on the back of a multitude of media stories about the firm, driven by our decade-long PR activity.

That continual drumbeat of positive stories included repeated reports about the company’s green credentials, trailblazing energy efficiency measures and enviable HR track record. All of that helped position the firm as a customer the Bank of Scotland was keen to spotlight.

Indeed, a vital element of Mackie’s sustainability journey saw it draw on the support of the bank, which provided a 10-year asset finance loan to help Mackie’s make a number of its energy efficiency projects a reality.

The fact is that the humble press release will help a business to earn and enjoy hugely valuable media coverage. But the likely benefits, spin-offs and unexpected opportunities and advantages simply cannot be measured.

Why not contact our multi award-winning PR agency to find out how we can deliver for you?

Our award-winning Scottish PR agency has a team of savvy food and drink PR experts, who know exactly how to get your business into the front of the eyes of the right audiences.

Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below, and one of our team members will get straight back to you: