Plush New Pad Hits Property Press

by Heather Peebles

Friday, August 15th, 2014

10 AUG Sunday Mail Seven Days PG 42 CROPA swanky new development in one of the capital’s most sought after postcodes has been hitting the headlines in the national press.

The Fairmilehead site created by the UK’s most upmarket major home builder CALA Homes featured in this week’s Sunday Mail lifestyle magazine, Seven Days with a focus on its latest range of three bedroom terraced ‘Arthur’ homes.

Boasting a reputation as one of Scotland’s best read magazines, and crammed with features on what’s hot and what’s not across everything from showbiz to fashion and interiors the publication was the perfect place to showcase the popular homes to trendy young professionals looking to step onto the property ladder.

The piece in the ‘Open House Latest News’ section of the magazine, described the terraced property as appealing to young couples and families, conveying CALA’s key message for the home.

As part of the Daily Record, the Sunday Mail has a circulation of 411,755 meaning that thousands of potential house hunters from across Scotland were able to read about the launch of the new phase, heightening awareness of the development to a wide ranging audience. Find out more about the story by visiting the original press release.

The coverage was achieved as part of an ongoing PR campaign for CALA Homes (East) by Edinburgh public relations agency Holyrood PR. With a wealth of experience working with the property media for clients including Citylets, Bell Ingram and Gilson Gray, Holyrood PR was delighted to be appointed the PR agency for CALA Homes (East) earlier this year.

The team’s expertise in the field has already yielded stellar results with CALA stories appearing in local, national and trade titles. See the results for yourself by visiting the dedicated CALA Homes PR hub here.

If you would like to find out how our public relations services can help boost your business’ reputation get in touch today – you’ll find all the ways to make contact with us on our Contact Us page.

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Private: Heather Peebles

Based as a PR in Edinburgh, Heather Peebles is a highly-valued member of the team at Holyrood PR. Her work with the Scottish public relations consultancy sees her advising clients in healthcare, construction, renewables and logistics. As well as delivering numerous successful PR campaigns, she is also experienced in crisis PR and reputation management.

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