P&J Brings New PR Success for Scotland’s Care Watchdog Over Dementia Care
Friday, June 5th, 2009
on behalf of Care Inspectorate
A report produced by the Scottish regulator the Care Commission has resulted in a major piece of coverage in one of Scotland’s best-known newspapers.
The Press & Journal carried an article about the findings of an official report into dementia care in Scotland, which was produced jointly by the Care Commission and the Mental Welfare Commission.
Entitled Remember, I’m Still Me, the report’s findings were based on inspections visits to 30 care homes for older people in Scotland. It found excessive use of drugs and medication being hidden in food to treat people with dementia – and it concluded care homes need to significantly improver the care provided to sufferers.
As part of its awareness raising campaign the Care Commission tasked public relations experts Holyrood Partnership to handle the PR in Scotland for the report.