Pizza Van Gets Slice of Festival Action
Thursday, August 5th, 2010
on behalf of Vittoria and La Favorita
An Edinburgh pizzeria will be giving a whole new meaning to fast food when Scotland’s only pizza van takes to the road this summer.
The pioneering pizza van operated by La Favorita on Leith Walk, gives people attending performances at this year’s Edinburgh Festival a tastier and healthier option for food on the go.
Founder of the van and Edinburgh restaurateur Tony Crolla made the £50,000 investment after noticing the gap in the market.
Tony said: “Fast food stalls don’t usually provide customers with much choice when it comes to food during the festival.
“Just because people want food fast and on the go, doesn’t mean that they have to substitute quality. That’s where my pizza van steps in offering a tastier and healthier alternative to burgers and chips.
“The van was a big hit at last year’s festival and we hope that it will create the same buzz this year and with our prime location it will enable more people than ever to enjoy our tasty log fired pizza.”
The van will be situated at Reid Court just next to the Fringe’s newest venue McEwan Hall and an old Fringe favourite the Udderbelly Pasture. It will be open daily from August 5-31 from noon- 1am.
As an extra bonus Tony who is now using social media to connect with customers, will be offering his followers on facebook and Twitter the chance to get special offers on his pizza during the festival.
Followers will need to keep an eye out for the random tweets and status updates that will reveal the offers and what they have to do to claim.
Tony added: “La Favorita is currently leading the way in its social media offering and what better way to extend our engagement with customers and improve our online community than to offer our followers special deals.
“Followers should definitely keep an eye out for our special updates and take full advantage of the offers when they go online.”
Pizza fans can make sure that they are involved in this latest social media offer by signing up to La Favorita’s facebook and twitter pages.
To get connected to La Favorita on twitter go to www.twitter.com/edinburghpizza and click follow us and for facebook go to http://www.facebook.com/#!/LaFavoritaEdinburgh?ref=ts
Press release issued on behalf of La Favorita by public relations agency the Holyrood Partnership