Pioneering Pizza Wagon is all Fired up With Orders to go

by Scott Douglas

Friday, May 29th, 2009

One of Edinburgh’s best loved Italian restaurants is taking its award-winning food on the road after launching the country’s first-ever log-fired pizza wagon.

La Favorita, on the Edinburgh’s Leith Walk, has launched a van which will visit events throughout Scotland bringing a refreshing alternative to soggy chips and chewy burgers.

Tony Crolla, Proprietor of La Favorita, made the £90,000 investment after a spotting a gap in the market for tasty and high-quality food on the go. He is now taking the unique van – equipped with a fully-working log fire – to a host of festivals and upcoming outdoor events this summer, including T in the Park, Rock Ness and the Edinburgh Fringe.

He said: “Whenever you go to an outdoor event there are dozens of burger vans all selling exactly the same thing and the irony is they are always busy because there is no other choice for the consumer.

“I realised there must be many other people like me that don’t want to forego good quality and taste just because they are at an event.”

Tony and his team held a trial run of the service at Edinburgh’s Hogmanay celebrations with a spot near the Mound. The van constantly had a queue and Tony estimates he sold hundreds of pizza slices in just one night.

Outdoor events during the summer

He is now planning to officially launch the van at the Taste of Edinburgh event before taking it out to a string of high-profile outdoor events over the summer months.

He said: “The response we got from the party-goers at Hogmanay was absolutely amazing and confirmed exactly what I had thought.

“People were shocked and surprised to get such a fresh and delicious meal on the street. They actually enjoyed their food rather than just eating some cheap and tasteless food to keep them going.

“I am sure that everyone who attends the big events during the summer, such as T in the Park and the big Oasis gig at Murrayfield, will be just as impressed with the quality of food being offered with this van and we expect it to be a big hit with festival-goers.”

All the pizzas sold in La Favorita are made on a log-fired oven and Tony was not going to let the standard slip any with his mobile offering. There is a one tonne log-fired oven in the 21-foot van with spare logs kept in a compartment underneath. There are also plans for the unit to supply pasta as well as pizza in the future.

La Favorita recently scooped the title of the UK’s best Independent Delivery Operator and Pizza Restaurant and the Pizza and Pasta Association (PAPA) Awards which recognises the best and most genuine Italian restaurants in the UK.

Tony added: “We launched the delivery service last year and that has proven very popular. I am confident the time is right to make the La Favorita product even more mobile and available to people.

“You are only as good as your last meal so we retain the highest standards at all times and never rest on our laurels – constantly evolving what we can offer to the consumer.”

Tony also owns the multi award-winning Vittoria, which has restaurants on Brunswick Place and George IV Bridge.

Be sure to visit the Holyrood Partnership PR photo gallery to see all the pictures of the La Favorita pizza wagon

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