PR team chuck a bone for the press as Edinburgh headhunters transform office into pet-friendly pad
Scotland’s top financial recruitment firm has altered its headquarters to become a pet-friendly workspace for its staff, our Scottish PR agency were on hand to tell the story.
Edinburgh-based Core-Asset Consulting made the decision after noticing benefits to employee health, productivity and morale.
It is one of a number of initiatives being introduced by the company to improve staff wellbeing.
Our Scottish PR team used their expertise to fetch a host of pooch-friendly press:
- 16 Items of coverage
- 158,200 opportunities to see across local, national, and business media
- Key highlights include Deadline News, Scottish Business News, Scotland Connected, Business Mondays and The Edinburgh Reporter
An exciting project to work on, the important messages our professional services PR team wanted to portray in this media release was Core-Asset Consulting’s beliefs towards employee welfare.
We achieved this through informative interviews with the Core-Asset team, including founder Betsy Williamson. This conveyed the meaning behind the decision, and how this was not simply done as a stunt or a gimmick, but conversely illustrating the importance of ESG within the workplace.
Coupled with professional photography by David Ho, our team issued the story through trusted media contacts within the business sphere and locally to Edinburgh.
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