Essential guide for businesses on how to benefit from PR photography
Sunday, December 14th, 2014
Want more business? We explain how PR photography turbo charges your positive messages
YOUR eyes don’t lie and when you see something evocative, beautiful or startling it can stop you in your tracks. Such is the power of photography.
Every story can be better told with accompanying pictures – so what does that mean for your business? It’s said a picture is worth 1000 words. In the digital era the right image is worth 1000 customers.
If you aren’t telling your business story with the help of quality photography you risk missing out in many ways.
You risk missing out on potential clients or customers when the perform those all-important Google searches
At least 60% of consumers say they are more likely to contact a business which has an image show up in local search results.
You risk losing visitors to rival websites that look more professional, welcoming and attractive.
Research shows that 67% of online customers say quality images are “very important” in the decision to buy a product or service (even more important than descriptions or ratings and reviews).
You risk missing out on customers who go to your rivals who have greater buzz on social media.
On Facebook 75% of all content posted is photo-based – and images get a massive amount more interaction than any other type of content. All the major social networks are giving ever greater prominence to photo content.
You risk missing out on the chance to make a splash in the mainstream media, a massive business booster.
Newspapers, news sites and specialist blogs all give greater prominence to stories with eye-catching photography. Not surprising, since articles with images get 94% more total views.
You risk losing even more with every week and month that passes – because the appetite for images is getting bigger, not smaller.
Says the public – that’s why three of the fastest growing social networks are image based – Facebook, Instagram and Pinterest. Your customers now expect relevant and useful pictures with everything.
Why don’t you check out any of the six fantastic, picture case studies we have shared, below, to see how powerful PR photography has helped deliver real results to real businesses, just like yours:
Here are six fantastic case studies showing how to squeeze every ounce of value from your photos
So how can our Scottish public relations agency help you?
We are sharing this series of posts to demonstrate how our photography has helped businesses in a multitude of ways – from fine jewellers and care homes, to wind farm operators and courier companies.
The good news is that here at Holyrood Partnership we specialise in working with businesses to deliver affordable photography.
The kind of photography that can be used in multiple ways – by helping you get media coverage while also enlivening your websites, brightening your brochures, powering up your newsletters and enriching your social media presence.
We don’t want your pictures gathering virtual dust on a server – we want them being used, viewed and shared as widely as possible. And we enthusiastically practice what we preach – so we know it works.
There are many hassle-free ways to contact us, including by phoning 0131 561 2244 or by filling in the simple form, below and we’ll get straight back to you:
Scott Douglas is the co-founder of the multi award-winning Holyrood Partnership, renowned public relations agency in Edinburgh, Scotland.
As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.
So how can we help?
If you have any comments or questions, please contact us.