Essential guide for businesses on how to benefit from PR photography

by Scott Douglas

Sunday, December 14th, 2014

Want more business? We explain how PR photography turbo charges your positive messages

Picture Perfect

YOUR eyes don’t lie and when you see something evocative, beautiful or startling it can stop you in your tracks. Such is the power of photography.

Every story can be better told with accompanying pictures – so what does that mean for your business? It’s said a picture is worth 1000 words. In the digital era the right image is worth 1000 customers.

If you aren’t telling your business story with the help of quality photography you risk missing out in many ways.

You risk missing out on potential clients or customers when the perform those all-important Google searches
At least 60% of consumers say they are more likely to contact a business which has an image show up in local search results.

You risk losing visitors to rival websites that look more professional, welcoming and attractive.
Research shows that 67% of online customers say quality images are “very important” in the decision to buy a product or service (even more important than descriptions or ratings and reviews).

You risk missing out on customers who go to your rivals who have greater buzz on social media.
On Facebook 75% of all content posted is photo-based – and images get a massive amount more interaction than any other type of content. All the major social networks are giving ever greater prominence to photo content.

You risk missing out on the chance to make a splash in the mainstream media, a massive business booster.
Newspapers, news sites and specialist blogs all give greater prominence to stories with eye-catching photography. Not surprising, since articles with images get 94% more total views.

You risk losing even more with every week and month that passes – because the appetite for images is getting bigger, not smaller.
Says the public – that’s why three of the fastest growing social networks are image based – Facebook, Instagram and Pinterest. Your customers now expect relevant and useful pictures with everything.

Why don’t you check out any of the six fantastic, picture case studies we have shared, below, to see how powerful PR photography has helped deliver real results to real businesses, just like yours:

Here are six fantastic case studies showing how to squeeze every ounce of value from your photos

Scottish PR agency for wind farm company


Find out how reusing and recycling pictures across newspapers, websites and brochures has brought a windfall of positive benefits to this sustainable energy company

PR photography for Scottish jeweller


See how stunning photography helped this jeweller and gemmologist to sparkle in the media and win loyal customers with beautiful newsletter images

US Kids Golf PR photography


Clever thought and planning went into these old-versus-new photographs, which helped transform the world’s biggest children’s golf tournament outside the US

PR photo shoot for piping kids in Govan


A creative photocall was a  pivotal moment in a successful campaign  for more Scottish schools to offer traditional piping and drumming



Scotland’s leading courier company knows how photography delivers results in the media and an extra edge online


Edinburgh PR agency arranged photography for the 108th birthday of Meg Melvin at bield's Dundas Court


You’re never too old to light up a photograph. Specialist care provider Bield has seen PR photography lift its profile and prove a huge hit with older people at its services


So how can our Scottish public relations agency help you?

We are  sharing this series of posts to  demonstrate how our photography has helped businesses in a multitude of ways – from fine jewellers and care homes, to wind farm operators and courier companies.

The good news is that here at Holyrood PR we specialise in working with businesses to deliver affordable photography.

The kind of photography that can be used in multiple ways – by helping you get media coverage while also enlivening your websites, brightening your brochures, powering up your newsletters and enriching your social media presence.

We don’t want your pictures gathering virtual dust on a server – we want them being used, viewed and shared as widely as possible. And we enthusiastically practice what we preach – so we know it works.

There are many hassle-free ways to contact us, including by phoning 0131 561 2244 or by filling in the simple form, below and we’ll get straight back to you:

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    Scott Douglas, of public relations agency Holyrood PR in Scotland

    Scott Douglas

    Scott Douglas is the co-founder of the multi award-winning Holyrood PR, renowned public relations agency in Edinburgh, Scotland.
    As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
    Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.

    View Scott's Profile

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    So how can we help?

    Make an impact with PR photography

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    Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

    Benefit from business video

    Benefit from business video


    Find out how affordable video can bring a host of benefits to your business.

    If you have any comments or questions, please contact us.


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