Award-Winning Photography PR Converts Rugby Sponsorship into Rucking Good Coverage
SPONSORSHIP of an historic local rugby team was the basis of a great story for our client, Commsworld, as they put their faith in the community at the forefront.
Corporate Social Responsibility (CSR) has become an increasingly big deal in the world of communications and Commsworld had grabbed the bull by the horns when it was merely a calf. Always having an active interest in their community, we have been able to convert their altruism into headlines due to their genuine sense of CSR.
Tie into this most recent story a suite of fantastic images and we had a recipe for success with the local media – whose readers will feel the effects of Commsworld’s good work most keenly.
We secured hits in print and online with the Edinburgh Evening News – the most widely read Edinburgh only paper. This ensured that those in Commsworld’s backyard, the business owners and customers who matter, could read about their involvement in a community institution.
Backed up with a piece in the hugely respected online publication the Edinburgh Reporter, and we were able to generate 51,494 opportunities to see.
Reaching tens of thousands of people in their heartland was a fantastic result for our client whose everyday CSR activity deserves to be transformed into something they can be proud of.
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