Holyrood PR celebrates a host of coverage for social care PR clients this week

by Sarah Fairley

Tuesday, January 12th, 2016


Invest in Perth PR Media Success Montage January

THIS WEEK has been big for award winning PR agency Holyrood PR, with coverage in over 10 new titles. SOCIAL CARE PR

-The Perth Gift Card that can be used at around 50 locations across Perth ranging from restaurants and hotels to local attractions and venues including the Perth Concert Hall, was one story to be picked up by local influential papers, the Perthshire Advertiser and the Perth Courier, detailing the benefits that a project like this can bring to the local community and economy. Reaching over 55,000 people this coverage ensured awareness was raised of the project with the City of Perth’s target audience.

Key business title, The Daily Business News, also featured the story on its newsletter and website pushing the project further in front of hundreds of people. This coverage is crucial for our client as it made businesses outside of Perth aware of the economic benefits the City has to offer.

-Perthshire was also named the key success of Scotland’s Year of Food and Drink, according to a senior official from the national tourism organisation and our expert Edinburgh PR team managed to cook up a storm on the story for the media to eat up.

News of Perth’s crucial role in one of Scotland’s most successful themed years ever was picked up by national, regional and key trade titles.

The Scotsman Food and Drink, BQ Live Magazine, Daily Business, and The Scottish Business News Network were among the influential publications to feature the story shortly after it was issued, creating over 1 million opportunities to see.

The National and The Perthshire Courier also featured the story, creating a further 86,243 opportunities to see and highlighted to the local community the important role their region played in such a major event.

-Specialist housing and care provider, Bield, grabbed the attention of the press as it revealed it’s plans to revamp the way specialist housing is delivered for Scotland’s older people.

The Scottish media were quick to pick on the fact that organisation have been praised as “brave and far-sighted” for making the change, after a leading social research and support company undertook an independent evaluation of the new service.

Shortly after being issued the story featured on the UK’s most up-to-date Social Housing and Local Government website, 24dash.com. With over 95,000 unique visitors per month to this website the coverage ensured that Bield had an impressive profile boost and was placed in front of its target audience, in particular potential clients.

In addition to this the story also featured in key care publications, including Scottish Housing News and Housing Scotland News, again getting Bield in front of it’s target audience creating a further 4,000 opportunities to see.

Credible national paper the Press and Journal also featured the story, with a circulation of almost 70,000, it highlighted the innovative change Bield implemented to many more potential customers.

Client Gilson Gray also celebrated coverage in two of Scotland’s most influential publications, displaying  a dream home on sale.

Our hard work saw Cotlands House appear on the front cover and double page spread in The Scotsman’s influential Real Homes supplement.

Not only that, we helped the property get a double page spread in the property section of The Sunday Post’s popular in10 magazine.

Do you want results like this for your social care PR business?

To find out how you could be getting results like this to help boost your business profile give us a call on 0131 561 2244 or fill in the contact form below and we will get back to you.

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    Private: Sarah Fairley

    Sarah Fairley delivers an impressively wide suite of digital services to clients of Holyrood PR, the leading public relations agency in Edinburgh. At every stage her focus is on making sure that content shared on blogs, YouTube and social media platforms like Twitter and LinkeIn delivers real business value to clients of the Scottish PR agency.

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