Pensioner hits Television screens as he achieves lifelong dream

Sovereign Grooming Media Coverage

Media buzz for 66-year old trainee Barbour picking up the clippers thanks to Scottish PR agency

Scottish PR agency photography shows the 66-year old trainee Barbour making waves in the media

When a 66-year-old former business owner enrolled in a leading grooming academy to fulfil a dream lasting four decades, our experts at our leading Scottish PR agency knew we had to get the word out.

Following a diversified career, from selling homes to a stint as a disco dancer in Benidorm, 66-year-old James Cleland has set his sights upon living out a long-standing dream – enrolling at the Sovereign Grooming Academy.

After a brief spell as a barber in his 20’s, James left the industry to pursue other avenues.

Now, at 66, James is training under Scotland’s leading barber, Kyle Ross, as he embarks on a 15- week intensive training course with the goal of putting a mobile hair salon on the road.

Our team conducted an interview with James to find out more about what keeps him motivated and how it feels to be finally achieving his goals, as well as to gain insight into his experience training under an elite barber.

We also spoke with leading businessman Kyle, founder of Sovereign Grooming, to discuss how the academy is helping people of all ages become barbers.

In-awe of James’ dedication, our Scottish PR agency knew this was a story worth sharing. We drafted a release and shared it with the press achieving fantastic results:

  • Exclusive TV features on STV news at 6
  • 23 items of coverage online, in print and across social media
  • 1,582,630 opportunities to see across national, local, business, and trade specialist media
  • Key features in The Scottish Sun, The Daily Record, and Concept Hair

The heart-warming story garnered huge amounts of media attention, attracting exclusive features on STV news and highlighting Sovereign Grooming’s commitment to providing a top quality, enriching education.

This was further amplified by the abundance of national and trade-specialist coverage, helping to create even greater brand awareness and establish the salon as a leading name in the sector.

To find out more about the Sovereign Grooming Academy, please visit; https://sovereign-grooming.com/academy


Read the original story here:

Been hair, done that… Pensioner enrols at leading barber academy aged 66

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