Digital PR success delivered by Mackie's peanut butter tap

Peanut Butter Fans Go Nuts for Ever-Flowing Tap

Mackie's of Scotland Press releases

Peanut Butter Fans Go Nuts for Ever-Flowing Tap

Mackie's of Scotland Press releases

IN A MOVE that is potentially a UK-first, a Scottish ice cream parlour has introduced an ever-flowing peanut butter tap.

Last week, Mackie’s of Scotland’s 19.2 parlour in Aberdeen saw customers eat up a whopping 5kg of peanut butter from its new tap in just four days.

The tap, which dispenses warm, smooth peanut butter for topping waffles, crepes and ice cream has been the most hotly talked about addition to the parlour since it first opened in December last year.

Yvette Harrison, Manager of Mackie’s 19.2 in the city’s Marischal Square, said: “We only had the tap up and running from last Wednesday and we already needed to order another 20kg of supplies by the weekend!

“Peanut butter is certainly having its moment – and we know that there are a lot of fans out there that profess that the nutty topping goes with everything, so we’re really excited to see what amazing combinations prove most popular.”

The team at Mackie’s will soon be bringing back their very popular jelly ice cream recipe, so it won’t be long before peanut butter and jelly fans can treat themselves to the ultimate ice cream indulgence.

The peanut butter is 100% natural, with no other ingredient but peanuts added to the mix, making it healthier and higher in protein than many recipes.

Yvette added: “The peanut butter tap runs continuously and never stops – not even when the parlour shuts – our customers and our team here are still mesmerised by it.

“When doing some research ahead of it arriving, the only other tap in existence that we could find was in Sydney, Australia.

“And when we first discovered it, the excitement was so much that it took us just a single week to then get it installed and up and running!”

As if dreamt up by Willy Wonka, Mackie’s 19.2 also serves chocolate on tap and has a wide range of toppings to accompany its desserts and 28 flavours of ice cream.

Mackie’s parlour is named 19.2 as it is located exactly 19.2 miles from the Mackie’s Westertown family farm, where it produces its renowned ice cream and chocolate ranges.

The peanut butter and tap, however, are kept only at the 19.2 parlour to ensure that Mackie’s retail products in shops across the UK can still safely guarantee that there are no traces of nuts in any of its products.

The family firm has amassed more than 30 years’ experience making and selling its ice cream, and has been producing high-quality chocolate since 2014, with the launch of a £600,000 state of the art chocolate factory in 2015.


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