Paths for All covers miles of media coverage
Wednesday, August 1st, 2018
on behalf of Paths for All
Pairs on the path to friendship share their stories with Charity PR experts
One of Paths for All’s aims is to increase the happiness and wellbeing of people Scotland through walking.
So we used National Friendship Day as a way of showcasing this, telling the stories of pairs who had fostered strong and long-lasting relationships and overcame loneliness through sharing regular walks together.
Spanning the length of the country, from Paisley to the Highlands, we made sure that Paths for All’s efforts were recognised.
The stories of friendship gained a mass of media coverage.
- Coverage in the Daily Record online, The Highland News and The Press and Journal
- 254,220 opportunities to see
- Organising for the Edinburgh Evening News to meet one pair of friends, and capture further photos and quotes for an exclusive two-page write up.
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