Paths for All covers miles of media coverage

by Catriona Conway-Mortimer

Wednesday, August 1st, 2018

Pairs on the path to friendship share their stories with Charity PR experts

One of Paths for All’s aims is to increase the happiness and wellbeing of people Scotland through walking.

So we used National Friendship Day as a way of showcasing this, telling the stories of pairs who had fostered strong and long-lasting relationships and overcame loneliness through sharing regular walks together.

Spanning the length of the country, from Paisley to the Highlands, we made sure that Paths for All’s efforts were recognised.

The stories of friendship gained a mass of media coverage.

Highlights include:

  • Coverage in the Daily Record online, The Highland News and The Press and Journal
  • 254,220 opportunities to see
  • Organising for the Edinburgh Evening News to meet one pair of friends, and capture further photos and quotes for an exclusive two-page write up.

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Catriona Conway-Mortimer, account executive with Holyrood PR in Edinburgh, Scotland

Catriona Conway-Mortimer

Catriona Conway-Mortimer is part of the award-winning PR team at Scottish public relations agency, Holyrood PR in Edinburgh

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