The guests were treated to an evening of cocktails, beauty and glamour – as well as cupcakes – all aimed at building excitement ahead of the new Sex and the City 2 movie
Party Planning from Scottish PR Experts
Holyrood PR was commissioned by Travelodge to organise the glam party night to help the promote the hotel group’s special accommodation deals and Business Account card to influential PAs.
A mixologist from award-winning drinks company Barnomadics showed off his skills to offer a luxurious range of cocktails – ranging from classic Cosmopolitans to creating a unique twist on the refreshing Mojito.
Fashion advice was provided by John Lewis stylist Lorraine Madji who used a beautiful line of clothes and accessories to create easy work-to-evening outfits.
Delicious delicacies came in the form of Fiona Osbourne’s Cupcakes and Ribbons which not only offered SATC-themed cupcakes for everyone to enjoy – complete with iced handbags and shoes – but guests were given a masterclass to showcase her culinary talents.
Award-winning hair studio Freddy Antabi, as GHD Hair Stylist of the Year, brought a sense of style to the evening to show guests how to turn hair from drab into fab.
Hospitality sector public relations in Scotland
Hotel staff provided party guests with canapés, tasty entrees and desserts whilst topping up pink champagne throughout the evening to complete the service.
Holyrood PR also put together lavish goodie bags as well as organising a series of Affinity Partners to benefit guests who took out the Business Account card.
Shakila Ahmed, head of consumer PR at Travelodge, said: “I want to say a huge thank you to Holyrood PR. The event was a great success and your hard work is greatly appreciated.
I have received fantastic feedback from guests following the event.”
Holyrood PR Director Raymond Notarangelo said: “It was no easy challenge: to get at least 50 PAs to attend an evening event on a dark February night.
“We set about the challenge by putting together a fun and interesting programme of activities on a Sex and the City theme that really grabbed the attention of PAs.
“We all know that PAs are often the unappreciated powers behind the throne, so we felt they’d appreciate a chance to have some pampering.
“We’re delighted that we nearly doubled the target for attendees – and to get the kind of positive reaction from both guests and Travelodge.”
As well as expertise in public relations and media relations, Holyrood PR provides a wide range of services.