Optimisating for PR Scotland.

Online marketing agency QueryClick is warning businesses that while search engine optimisation is essential, it is crucial to ensure you don’t overlook your visitors’ experience.

QueryClick who help businesses get better results online through Search Engine Optimisation (SEO), understand that websites must target the needs of its visitors first before dedicating efforts into creating a Search Engine Optimisation (SEO) strategy.

In an effort to direct businesses on how to flourish in such a competitive market, QueryClick advise they concentrate on creating engaging content, ensuring the site is user friendly and providing relevant function options related to the purpose of the site. 

Chris Liversidge, founder of QueryClick, said: “It’s incredible how vast the internet has become. The competition is fierce with businesses using Search Engine Optimisation strategies as one method to try and attract a higher number of visitors and higher search engine rankings.

“Whilst I would advise that this is important to help businesses raise their online profile and understand and attract their ‘virtual’ audience, user experience is a critical part of your website strategy.

“If visitors find your website content interesting, useful or engaging there is a high chance they may regularly return, link to pages on your site or share your content with other users via social media channels. 

“Closely related to this point is making sure your website is easy to navigate through which can be done through simple layout solutions such as using bullet points to outline key selling points, making sure pages have a clear call to action and clearly labelling links and images.

“Bear in mind that whilst you want to drive traffic to your site the end goal is to convert those visitors into leads or sales. If the user finds it tricky to navigate through, uninteresting or unable to fulfil any actions the site wants them to do i.e. making a booking or complete a sale, there is simply no point in delivering traffic to the website.

“Putting these three tips into action to create a positive user experience should result in visitors returning to ‘interact with’ your site.”

“A website can have a vast amount of regular traffic but if people don’t get the information they want then an SEO strategy becomes ineffectual. It is crucial to have a clear focus on what you want your website to do and how it should engage with the visitor.

“Ensure their satisfaction is your ultimate priority, and you’ll likely be rewarded with both high search rankings and increased revenues.”

QueryClick is a full service search marketing agency, providing expertise in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO).