SWIMMING CHAMPION MAKES A SPLASH WITH ONLINE VIDEOS

by Catriona Conway-Mortimer

Sunday, June 10th, 2018

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Edinburgh PR Agency helps Scottish Water successfully showcase its Learn to Swim ambassador

When Scottish Water embarked upon a campaign with Scottish Swimming, in a bid to help more than 100,000 children learn the key life skill of swimming, we knew that we had to get the word out there in a creative and visual way.

So, we teamed up with the Learn to Swim ambassador, Duncan Scott, to create some engaging video content for Scottish Water’s social channels.

With filmed and put together a series of short, fun videos – perfect for sharing on social and encouraging engagement – on a range of topics, from what the elite swimmer thinks about when he swims, to what his favourite cheat meal is.

The videos were a hit across Twitter, Facebook and YouTube, generating a whopping 30,759 views and local press coverage at the start of the campaign – and that was before Duncan Scott went on to become Scotland’s record-breaking Commonwealth Games champion!

Highlights included:

  • 14,704 views and 264 interactions on Twitter
  • 3,736 views and 98 interactions on YouTube
  • 6,247 views on and 75 interactions on Facebook
  • 6,107 views and 80 interactions on LinkedIn
  • Local coverage in the Alloa and Hillfoots Advertiser

With the videos shared and commented on from a great number of people, this positive messaging from the inspiring pool hero achieved extensive reach across the country.

WANT TO FIND OUT HOW OUR EDINBURGH PR EXPERTS COULD INJECT YOUR BUSINESS WITH MEDIA SUCCESS?

The team at Holyrood PR are always on hand to help your business tell its stories to the world. Get in touch with us today by calling us on 0131 561 2244 or by filling in the contact form below:

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Catriona Conway-Mortimer, account executive with Holyrood PR in Edinburgh, Scotland

Catriona Conway-Mortimer

Catriona Conway-Mortimer is part of the award-winning PR team at Scottish public relations agency, Holyrood PR in Edinburgh

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