Norfolkline Says Ash Cloud Disruption Was Ferry Good For Business

by Scott Douglas

Thursday, May 6th, 2010

Scottish VikingNorfolkline, which operates the Rosyth-Zeebrugge ferry, has revealed bookings are up 20% year-on-year – as travellers look to alternative transport to avoid disruption caused by the volcanic ash cloud.

Bookings for summer are also running ahead of forecasts with interest in the ferry – the only link from Scotland to mainland Europe – expected to grow as the holiday season builds momentum

Chris Newey, Norfolkline’s UK and Continental Europe, General Manager Passenger Services, said:

“We have seen a significant uplift in bookings and interest in the Rosyth-Zeebrugge ferry since the ash cloud travel chaos first surfaced.

“Traffic to our website has surged hugely and we have seen bookings rise 20% compared to the same period last year.   

“Our summer bookings are also up on last year’s figures.

“This is undoubtedly a reaction to the disruption caused by the volcanic ash cloud.  Scots travellers clearly want reassurance and reliability when it comes to getting to and from Europe – and the Rosyth-Zeebrugge ferry gives them that.

“I think this also shows that travellers are seeing the benefits of using the route which gives them a leisurely and stress-less overnight crossing to and from Europe – without having to worry about whether your plane can fly or not.

“We expect interest in the ferry route to grow as more people start to plan their summer holidays and want to feel confident that they will get to and from their destination.”

The Scottish Viking sails three times a week from Rosyth, all year round.

Public Relations in Scotland for Norfolkline is provided by PR experts Holyrood PR


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