Norfolkline Ferries Set Sail For PR Success In Scotland
Tuesday, June 1st, 2010
on behalf of DFDS Norfolkline
National newspaper The Times – featured an article outlining Norfolkline Ferries support towards veterans of Dunkirk on the 70th anniversary celebration of ‘Operation Dynamo’.
The chartered Norfolkline Ferry was the initial meeting point for many of the veterans, since the mission many undertook to save the lives of their comrades. The article details the experiences of the men involved in the operation, and how they risked their lives to save those trapped on the beaches of Dunkirk.
Throughout the two hour ferry journey, veterans were entertained from the deck by a 200 strong choir from the Royal Choral Society. As well as a flyby display from a Spitfire and Hurricane – two iconic planes from that era.
As the Norfolkline Ferry docked in Dunkirk, many of the veterans were overcome with emotions by the efforts of the organisers to ensure they could commemorate this day.
Chris Newey Norfolkline’s General Manager said: “We were delighted to have been able to make this offer to Scotland’s Dunkirk veterans. These men and woman are heroes so offering help to get them to Dunkirk to commemorate their fallen was the least we could do.”
Norfokline Ferries provided Veterans and three members of their family with free travel to Dunkirk in commemoration the 70th Anniversary of ‘Operation Dynamo’ – this route was also available from Rosyth to Zeebrugge.
The full article was featured in The Times and was secured as part of a successful public relations campaign carried out by the Holyrood Partnership.