No Pain but Plenty of Gain as cosmetic dentist earns pain free hair and beauty PR

by Holyrood PR

Tuesday, August 4th, 2009

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Lubiju Paves the Way for High-Tech Pain Free Dentistry in Scotland

Hypnotherapist who helps calm nervous dental patients in dental PR images

A PAIR of Scottish dentists are pioneering the use of needle-free and painless treatments at a new £750,000 practice in Edinburgh

Since launching in March, Lubiju in Leith has already attracted top medical consultants in anaesthetics, maxillo-facial surgery, cosmetic surgery, cosmetic dentistry, oral surgery and implantology.

Now the unique Scottish practice has secure the services of Clinical Hypnotherapist Peter Davies to further boost its credentials in reducing the stress often associated with dental visits.

The practice is the brainchild of Scots dentists Dr Biju Krishnan and Dr Lubino do Rego, who met while studying at Dundee University.

Edinburgh father-of-two Dr Krishnan said the appointment of Peter Davies was a major coup and added: “Many people still associate a visit to the dentist with a painful experience.

“It may seem unusual to have a hypnotherapist at a dental practice. However, what is clear is that fear of dental treatment can have very wide and far-reaching implications indeed – so it makes perfect sense for us to being doing everything we can to tackle that.”

Hypnotherapist who helps calm nervous dental patients in dental PR photosMr Davies added: “It’s estimated that 12% of people in the UK have such a fear of dentists they refuse to go under any circumstances – that’s around seven million people putting up with painful and problem teeth.

“What the hypnotherapy offers is that it puts the person back in control of those fears, it lets them feel that they are in a safe place and in control.”

Lubiju also aim to tackle Scotland’s record of decay by using totally pain and needle free treatments which include:

  • expensive handheld lasers which allow the Lubiju team of experts to identify areas of corrosion invisible to the naked eye
  • ozone technology which uses supercharged oxygen to ensure any cavities or areas of decay can be totally cleansed of the bacteria which contribute to decay
  • specialist mineral treatments which replace and restore damaged enamel, and state-of-the-art sealants to give teeth a protective coating

Dr Krishnan said: “We have equipment which lets us detect damage to teeth we can effectively repair it without the need for any injections, drilling or the use of any sharp implements.

“These technologies have been around and in development for some time, but with the UK’s culture of NHS dentistry they have remained out of reach because of cost.

“However, a small number of practices like ours have invested in this technology. It is our real hope that as people become aware of these pain free alternatives, patient demand for these treatments will increase.

“That’s not only good for patients, ultimately it has to be good for the dental profession. Frankly it is disheartening when you constantly have to deal with patients who have an irrational fear of treatment and assume anything you do will cause them pain.”

A massage treatment in a hair and beauty PR photoAlongside the hi-tech treatments, Lubiju is unique in the dental world by offering an alternative therapy suite, where experts massage and other relaxation treatments which can help settle nervous patients. Alternative therapies and nutrition advice are also recognised as important methods to help patients recover quickly from more complex surgery.

Dr Krishnan and Dr do Rego have already created a respected UK centre of excellence at the Scottish Dental Implant Centre, in part of their Drake Dental Practice which is open to NHS patients.

In March they launched Lubiju, which is already being earmarked as a post graduate training centre of excellence in implant technology, denture advances and other cosmetic surgical procedures.

It is fitted out with three state of the art treatment suites, each with a designer flat screen TV on the ceiling, so patients can watch DVDs during longer treatments such as laser tooth whitening.

Each suite is also equipped with powerful, hi-tech, ceiling-mounted cameras, which can film surgical and cosmetic procedures to be beamed to specialist audiences elsewhere in the practice – or anywhere in the world – for training and teaching purposes.

Lubiju also has its own dedicated massage and complementary therapy treatment room, with expert staff who also provide alternative health advice, relaxation therapies, non-surgical facelifts and other rejuvenation and detox treatments.

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