No surprises here: Edinburgh PR agency remains one of two in Scotland willing to publish charges upfront

by Lucy Donaldson

Monday, January 25th, 2021

Only three things in life are certain: death, taxes and one Scottish PR agency’s upfront fees

Scottish PR photography PR audit blog graphic.

IN THE uncertain aftermath of 2020, clarity is like gold dust. Between Brexit, Covid and endless yo-yoing lockdowns, the last year has provided enough unwelcome surprises for a lifetime.

As we move forward into the unpredictable business landscape of 2021, it would be pretty nice to have some certainty, wouldn’t it?

That’s why, following our 2021 PR audit, we are proud to announce that Holyrood PR remains one of two Scottish agencies willing to publish PR charges prominently on our website.

Our clients have never been on the receiving end of hidden charges or inflated fees, and this year is no different.

Since 2014, we have audited Scotland’s top agencies to provide some clarity on the dubious world of PR costs.

This year, 75 agencies were meticulously reviewed via our audit process, which involves a search bar check, sitemap scan and a manual website search. While each website showcased nifty visuals and grandiose promises of great work, a whopping 74 out of 75 did not publish what they charge.

Across the board, from big agencies to boutique firms, no one seems willing to be transparent about costs. We’ll let you hazard your own guesses for why this is but, to us, it seems a wee bit questionable.

Our simplified pricing structure has been advertised on our website since 2012, ensuring potential clients can budget effectively and all of our clients can feel reassured that no one is getting preferential treatment via cheaper rates.

Holyrood PR’s core ethos places transparency at the forefront of client relations. We believe that honesty is key in fostering mutual trust between ourselves and our clients. Openly publishing what we charge is our way of establishing a great relationship, right from the outset.

While we seem to be mavericks in that sense, we kind of like it that way.

2020 was full of surprises. For 2021, PR fees shouldn’t be one of them

If this is the year you decide to level up your business with the help of our award-winning Scottish PR agency, one thing is certain: you’ll know how much it’s going to cost you. Get in touch on 0131 561 2244 or take a few minutes to fill in the form below and one of our team will get straight back to you:

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    Scottish pr

    Lucy Donaldson

    Junior Account Executive, Lucy Donaldson, is a part of the award-winning PR agency, Holyrood PR Edinburgh, Scotland.

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