Nightlife icon relaunches with glitz, glamour – and trust
Monday, September 21st, 2015
Rejuvenated Tigerlily hits the headlines – thanks to same PR experts who handled original launch
TIGERLILY is the venue which reinvented Edinburgh’s nightlife in the noughties and she’s a real head turner. She stands tall on George Street, is effortlessly stylish yet still manages to ooze warmth and charm.
When Tigerlily burst on to the scene in 2006, she made major headlines for all the right reasons. It was a start in life most rivals could only dream of and she never looked back, going on to enjoy success after success.
We know, because we were there.
In fact the team at Holyrood PR managed the public relations round that original launch and helped painstakingly forge the image of Scotland’s number one lifestyle bar, restaurant and boutique hotel.
Now Tigerlily has had a suitably stylish makeover for 2015. Exactly the kind of upgrade, reboot and refit the discerning clientele would expect of a venue with those credentials.
The owners, Montpeliers (Edinburgh) Ltd, wanted help with that relaunch. They wanted to be in the hands of proven and tested experts. People who have a track record of success; a wealth of experience and the ability to deliver – time after time – what they say they will.
In short they were looking for people they could trust. That brought them to the team here at Holyrood PR.
We are delighted to be working with Tigerlily again and have just delivered a raft of pre-opening coverage, including organising a launch event for journalists, bloggers and social media influencers. Over the coming weeks we expect the positive coverage to rack up.
Whatever business you are in, it’s worth recapping on the credentials which brought Tigerlily’s owners back to us.
Afterall, it is no accident the George Street style icon is a huge success. It boasted a truly showstopping design which spawned countless imitators. The company behind it has award-winning credentials in staff training and customer service. And it also sources the finest in food and drink, while employing the most talented chefs and mixologists.
Word of mouth alone would probably have delivered the kind of success the venue deserved.
Fortunately, Tigerlily didn’t have to rely on word of mouth alone.
In an intensive four month PR push we helped tell the story of Tigerlily to a huge audience, creating a media buzz that almost instantly established its reputation as the ‘go to’ venue credited with redefining Edinburgh’s bar and restaurant scene.
In that short few weeks we delivered more than 80 significant items of media coverage in newspapers, magazines and influential online sites across the world.
That put the Tigerlily name on the lips of savvy travellers and discerning diners, as well as the hippest clubgoers at both home and abroad.
As a result of reaching an audience of well over 34 million people, room bookings smashed initial targets, appearing in Conde Nast Traveller, Mr & Mrs Smith, Sunday Times Travel magazine, as well as glossy magazines inlcuding Red, Marie Claire and Grazia.
A major part of the PR push involved reaching out to influential reviewers. As a result the venue earned 28 reviews within months of opening.
The positive media coverage and feedback also helped underpin submissions which saw the venue decorated with six awards in just six months.
Neither Tigerlily nor Holyrood PR have looked back since those heady opening days and we’ve both gone on to enjoy consistent success. We’ve both kept innovating and reinventing while staying true to our shared belief of delivering excellence.
In the intervening years we’ve delivered award-winning hospitality PR success for bars, restaurants, hotels, contract caterers, unusual venues and event management experts.
That’s why, when the owners of Tigerlily wanted experts they could trust to handle the repuation of their most beautiful and valuable asset, they turned to us.
Find out how our the PR services from our public relations agency could benefit you.
We’re a friendly bunch at Holyrood PR and we love to chat. So find out how we could benefit your business by calling us on 0131 561 2244. Or simply fill in the form, below and we’ll get straight back to you.
Raymond Notarangelo, co-founded Scottish PR agency, Holyrood PR after spotting a gap for colourful and innovative public relations in Edinburgh. He now leads a team providing media relations, social media, video, photography, brand newsrooms, crisis communication and media relations.View Raymond's Profile
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