Newsjacking masterclass puts Scottish distiller at the heart of the headlines

Wemyss Family Spirits Media Coverage

Expert food and drink PR turns industry uncertainty into opportunity

Newsjacking success showcased in food and drink PR graphic

GETTING yourself into a globally developing news story impacting your trade is no easy feat. However, if you act fast and can communicate your expertise clearly, you could just be what a journalist is after.

Wemyss Family Spirits did exactly just that, delivering a masterclass of newsjacking when President Trump’s ‘Liberation Day’ and impending US tariff turmoil hit headlines.

With the Scotch whisky industry facing renewed uncertainty, Wemyss Family Spirits, whose portfolio includes Kingsbarns and Wemyss Malts, responded with clarity and conviction.

Founder and Chairman William Wemyss emerged as a credible and compelling voice, offering expert insight at a time when journalists were urgently seeking industry perspectives.

His timely intervention didn’t just raise the profile of Wemyss, it helped shape the wider narrative during a critical moment for the sector.

Coverage highlights included:

This wasn’t just luck, it was the result of a nimble, well executed, well timed newsjacking approach.

Our food and drink PR experts worked closely with William to sharpen messaging, identify media opportunities, and react with precision and speed. His willingness to speak candidly and with authority made all the difference.

By responding swiftly to fast-moving events, Wemyss Family Spirits was able to frame the debate, advocate for its sector, and reinforce its values as an independent, principled business with a long-term vision.

This is a powerful reminder of how timely, thoughtful media engagement can amplify the voices that matter most.

During a rapidly evolving situation,  Wemyss Family Spirits rose to the occasion and left a lasting impression on audiences across Scotland, the UK, and the global drinks sector.

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