New Wine Venue Serves Up Impressive PR in Edinburgh

by Holyrood PR

Tuesday, August 17th, 2010

Divino Enoteca get served a splash of PR success

Visitors to Edinburgh's Divino Enoteca are captured enjoying a drink in a Bar and Restaurant PR image

EDINBURGH restaurateur Tony Crolla has received another impressive piece of local press coverage for his new venture, Divino Enoteca thanks to PR in Edinburgh.

The wine venue has been featured in the pages of the Edinburgh Evening News, which previewed how it was aiming to become the most sought after nightspot for wine buffs in the Capital.

The paper interviewed Tony Crolla in the new venue just days before it was unveiled to the public, and grilled him about the wide range of specialist wines that would be on offer at the bar. The Vittoria and La Favorita owner explained how he was aiming to attract both occasional wine lovers and aficionados to the venue, which is the first of its kind in Edinburgh.

Divino Enoteca which translates as ‘wine library’ is the brainchild of Edinburgh restauratuer Tony Crolla who aims to creat a unique and stylish setting for people to love, learn and appreciate wine.

The venue which will open in August, will be the first in Scotland to use innovative enomatic technology to preserve the taste and body of the wine using nitrogen gas to ensure every serve is perfect.

The full article can be viewed on the Evening News website.


A leading food and drink publication Bite magazine has featured an article on Edinburgh’s newest location for wine lovers.

Tony Crolla said in the article: “Divino Enoteca will be the first place in Scotland to offer wine lovers the chance to sample some rare wines thanks to the enomatic technology.

“It means that people who may have always wanted to try a rare vintage but who have been denied because of the cost of a full bottle or difficulty in sourcing the wine, can now do so.

“Customers can come to Divino Enoteca to take their time, to relax and to enjoy the flavours of the wine.

“We have a simple aim – to be the best Enoteca in the UK.”

The new venue will combine the contemporary with the traditional using oak flooring and original features against plush chic leather seating, to create a dramatic and visually appealing setting.

The full article can be read on the Bite magazine website.


PR in Edinburgh is a growing success for Divino Enoteca

As part of the Holyrood PR’s work with Divino Enoteca, the Daily Record reported on the Edinburgh wine venue’s most expensive bottle – a 1997 Toscan Masetto.

Wowing numerous national papers, the vintage red comes in at £850 a bottle and is just one of the exciting and rare wines specially selected by head sommelier Sebastiano Ingaliso. As well as the extensive selection, the menu gives details of all the wine producers and a helpful glossary for those needing a little help. Not only that but the in house sommelier’s are on hand to answer questions and offer advice to all wine lovers.

This latest piece of coverage as seen in the Daily Record.


Launch night for Edinburgh’s newest wine bar goes all out and about for PR in Edinburgh

PR in Scotland A waiter carrying a tray of wine at the launch of Edinburgh wine bar, Divino Enoteca is shown in a PR photograph

Foodies magazine’s popular out and about section which features images from Scotland’s events, has included images from the Divino Enoteca launch night in the most recent edition.

The launch night was held on 15th September 2010 and was attended by over 200 guests who all enjoyed fine Italian wine and deliciously fresh Italian antipasti, as well the accompaniment of live jazz music.

The foodies feature shows images of these guests enjoying the evening as well as boosting the profile of the bar.

Divino Enoteca is the only venue in Scotland to use state-of-the-art enomatic dispensing technology to preserve the flavour and body of the wine – ensuring the perfect serve every time.

More information can be found at http://www.divinoedinburgh.com/

The images can be viewed in the October edition of Foodies and coverage was secured as part of a successful PR and launch campaign carried out by the Holyrood PR.


Divino Enoteca’s pre-launch coverage grows as part of an PR in Edinburgh campaign

Ahead of Divino Enoteca’s big launch night, the Edinburgh Evening News reported on the highlight of the wine venue’s extensive menu. The impressive 1997 vintage Toscan Masetto comes in at a breathtaking but worth it £146 per glass, and is just one of the 40 options available by the glass thanks to the innovative enomatic machines.

The full coverage is available in the Edinburgh Evening News and was secured by the Scottish public relations specialists Holyrood PR.

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