Dumfries dental story showcases powerful results through expert dental PR

AN AMBITIOUS investment in next-generation dental equipment and recruitment of clinical talent has helped land standout media coverage.

Scottish Dental Care has cemented its commitment to delivering high-quality dentistry across Scotland with a double boost for its Dumfries Dental Clinic and Implant Centre.

The appointment of experienced practitioner Dr Martin MacEachen and a £50,000 upgrade in technology through a cone beam CT (CBCT) scanner is helping provide a transformational service for patients across Dumfries and Galloway.

Crucially, the scanner eliminates the need for patients to travel to distant cities for advanced diagnostics, while the team’s capabilities have been further bolstered with the arrival of highly skilled dental therapist Holly Hay.

The story of local innovation and clinical excellence proved irresistible to media outlets, helping drive a strong set of results that showcase the value of regional health announcements:

• 15 items of coverage achieved across national, local and specialist dental titles
• Featured in national outlet The Scotsman highlighting the patient benefit of local high-tech diagnostics
• Hit major trade title Scottish Dental Magazine with a focused professional readership
• Strong local print presence in the Dumfries Courier and Dumfries & Galloway Standard

As a family-founded group, Scottish Dental Care continues to buck the trend of centralised dentistry by investing in teams and tools outside major urban areas.

The dual appointment and technology investment help patients receive a full suite of care – from hygiene and stain removal to implants and oral surgery – without the stress of extended travel.

Our Dental PR experts developed and issued a targeted media release, tailored to appeal to national newsdesks, specialist health editors and business desks.

By carefully positioning the story as one of local investment, sector-wide challenge, and high-tech evolution, the announcement struck a chord across diverse publications.

It also reflected the brand’s wider positioning through its “Advanced Dentistry” arm – further embedding Scottish Dental Care as a leader in restorative, cosmetic and specialist treatments across the country.

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