£35 million housing development secures widespread coverage across multiple media outlets
FROM DISUSED factory site into contemporary flats. Musselburgh development is making a splash in the media thanks to our Property PR experts.
The multi-award winning property developer, Dundas Estates, has announced plans to construct a new £35m housing development on the site of an iron mill which played a significant role in Britain’s WW2 efforts.
Dundas will build 140 apartments on the grounds along with estate agents, Rettie & Co., marking the first time the respected business have worked together.
Our property PR team were quick on the mark with this exciting partnership and were able to secure impressive coverage across all media platforms following the announcement:
- 32 items of coverage
- 1,296,478 opportunities to see
- National coverage, The Herald, i Paper, The Scotsman, Daily Record
- Specialist coverage, Scottish Construction Now, Urban Realm, Scottish Housing News, UK Construction Online
- Regional coverage, Edinburgh Live, The Edinburgh Reporter, Edinburgh Evening News
Our Property PR team knew this was to be the first item of coverage drafted on the Musselburgh Wireworks site on behalf of Dundas Estates. Therefore, it was imperative our team secured coverage across national, regional, business and local press.
Our team knew the announcement of a partnership with renowned property agents Rettie & Co. would create a bit of a buzz, and so we used this as an angle to draft the first release on the development.
Getting a quote from Rettie & Co. also strengthened the story, as it highlighted the work Dundas were doing to keep the history of Burtons Wire Mill alive. Demonstrating the respect the developer has for the site injected the story with personality, which would reflect well with prospective buyers.
The success of the story has helped our property PR experts get off to a flying start with our Quarter 2 objectives for Dundas Estates and its Wireworks development by delivering at least 15 cuttings on the new development in national and local press.
This level of widespread coverage has got our Edinburgh PR team off to the perfect start in their pursuit of Quarter 2 objectives; while also targeting any prospective buyers who may be looking to relocate to Musselburgh.
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