Nae Danger Of Failure For Scottish Energy Drink
Sunday, December 23rd, 2012
on behalf of Project Work and Other Clients
National PR for Scottish Drink Brand.
Homegrown energy drink , Nae Danger, has secured a supply deal with Spar stores ensuring the companies position in the Scottish drinks market, with the news appearing in Scotland on Sunday.
Nae Danger has an ongoing contract signed with Spar and will initially supply the convenience store with 15,000 cans.
The drink is currently available in independent stores throughout the UK and Nothern Ireland, in the flavours Red Blueberry and Blue raspberry.
Creator of Nae Danger, Ross Gourlay, said: “There is no other Scottish energy drink out there, which allowed us to fill this gap in the market and, as the first, I hope that Nae Danger can lead the way in creating recognisable Scottish brands available in the UK.
“Securing this deal with Spar is a major coup for us. Hopefully this will allow us to prove that there is real demand for a Scottish drink such as this”.
Since Nae Danger launch in August the product has sold over 500 000 cans.
This coverage was secured in Scotland on Sunday as part of a targeted PR campaign carried out by public relation experts Holyrood PR on behalf of Nae Danger.