My First Week With an Award Winning Edinburgh PR Agency
Friday, June 7th, 2019
FROM THE RUNWAY TO BONNINGTON: KATIE’S TRANSITION INTO AGENCY LIFE
By Katie McNaughton
LOOKING back on my previous summer internship at a fashion PR agency, I felt a measure of anxiety about starting another internship. By the end of my first week here, I struggle to see what I was fussing about.
Gone are the days of sprinting around London, armed with two-tonne garment bags and a face like thunder. At Holyrood I’m being given real insight into the workings of a PR agency, without boiling the kettle once!
Right from the get-go, I knew I would be getting the most out of my time with Holyrood. Past experience of the dreaded first day had me buckling in for 8 hours of IT meltdowns, cringe-worthy welcome speeches and excessive hand-holding. At Holyrood, however, they seem to understand that sometimes the only way to learn is to jump right in. On my first morning I was sat down and talked through a series of tasks for the day, including the newspaper sweep, market research and blog post writing.
Social media is something we are constantly told we need to have on our CV, yet I have received virtually no up-to-date teaching or practical experience on my course. On my first day at Holyrood I was tasked with creating a social media schedule for Eagle Couriers. This not only gave me insight into how things are run, but it also allowed me to show more of my creative side when it came to writing captions.
This was continued when tasked with writing blog posts for the Holyrood website and for Eagle Couriers. Most of my experience with writing in PR has been composing press releases with firm briefs, so it was very refreshing to have the opportunity to be a bit more inventive.
Throughout the week I was also tasked with creating coverage montages on Photoshop. My previous experiences with Photoshop are those of pure terror, blind-luck and helplessly trawling through YouTube tutorials. Even after using the platform on a daily basis in my last internship, I was still massively unsure of my self-taught method. Therefore, it was a huge help to sit down with Izzy and go through each step in creating montages.
To round off the week I got to tag along to a performance by an inter-generational choir of primary school children and residents of Bield housing, a far cry from the runway, but endlessly more rewarding and heart-warming.
The team here have been hugely helpful and acknowledge that you can’t always do something perfectly the first time around. The reason I chose to intern was to gain insight into the industry and the workplace, and I’m certainly learning a lot here.
One thing that has struck me is how diverse Holyrood’s roster of clients is. As a student who is just starting out in PR, it’s extremely useful to gain experience working on accounts from a range of different industries, from property developers to courier companies.
In the first week alone, Holyrood has provided me with skills and experience that I can add to my CV and take with me after I leave university and enter the workplace. With that being said, I can’t wait to see what else I will have tucked under my belt by the end of the month.
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Scottish public relations agency Holyrood PR in Edinburgh, Scotland, runs a rolling programme of placements for PR interns, working alongside our team of PR experts. Many of the most successful PR interns go on to land full time PR jobs with our award-winning Scottish public relations agency.View PR's Profile
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