Musselburgh Racecourse Races to the headlines
Wednesday, March 16th, 2016
on behalf of Musselburgh Racecourse
Sponsorship deal with Edinburgh Gin is just the Tonic for Edinburgh’s Racecourse – thanks to our PR Agency
Fast-growing drink brand Edinburgh Gin agreed a £10,000 deal to claim the headline sponsor slot at Musselburgh Racecourse’s annual Edinburgh Cup event and we used our expertise to hit the press with all the details.
The support follows on from the success of last year’s Edinburgh Cup meeting – which saw racegoers enjoy more than 14,000 measures of gin.
Already established as one of the biggest dates in the Scottish racing calendar, the Edinburgh Cup is also a social highlight, attracting thousands of racegoers to the venue which is why we wanted to share the latest news with the world.
Firstly we secured a fantastic piece of national coverage in the Scotland on Sunday reaching more than 38,493 readers.
Following that the coverage poured in with the news appearing on a whole range of worthy sites including the Edinburgh Reporter, Sporting Life, Scottish Business News Network, Lothian Buses News and Deadline News as well as in print in The National.
The potential audience of these publications helped us reach more than a massive 59,390 people overall.
By making ripples across national and regional press, as well as a variety of different news outlets reaching diverse sectors, our expert Edinburgh PR team ensured the wide sharing of Musselburgh
Racecourse’s positive ethos and recent news – which aims to encourage people to visit the racecourse, educate them on professional horse racing and provide fun days out for keen racing enthusiasts.
Musselburgh is firmly established as one of the UK’s most stylish racecourses, hosting 28 Flat and Jump meetings each year, including the hugely popular Stobo Castle Ladies Day.
The 5 star VisitScotland venue is popular with racing enthusiasts and is also firmly established with both families and corporate clients.
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Private: Ainsley Piggott
Ainsley Piggott joined award winning Holyrood PR in Scotland with three years industry knowledge behind her having previously worked on well known consumer PR accounts such as Asda, Greggs and DFSView Private:'s Profile