Murray Serves Grand Slam Response
Friday, July 14th, 2017
on behalf of Holyrood PR
A Return Winner from the World Number One Fends Off Casual Sexism
OVER the years, Sir Andy Murray has become an unlikely national treasure.
In taking the alternative route and never once adhering to the sports-star-come-TV-personality act chosen by countless before him, he has perhaps found it has taken a little longer to get those (especially south of the border) to warm to his admittedly dour charms.
In the past, like many, I’d never been particularly taken with “Murray Fever”. His lack of enthusiasm has always kind of bored me. I have found his court side outbursts a little embarrassing.
Not to mention when he was presented with Sports personality of the year and stared blankly at the camera he was being broadcasted from in what could only be described as the most awkward 70 seconds of 2016.
To be fair to the recent knight, he has remained constant throughout, deploying his dry sense of humour- remember his love for eating strawberries with his fingers or his Christmas jumper joy? Tennis fans have seen him transform from skinny prospect to the top of the pile.
The importance of timing
In sport, business and countless other areas of life, timing – along with integrity – is crucial.
So despite the disappointment of an early exit at this year’s tournament, Sir Andy aced, with a killer instant response to a journalist that has since got my ball in his court for all the right reasons.
Murray sternly corrected a journalist who claimed Sam Querrey to be “The first US player to reach a major semi-final since 2009″, curtly reminding him that Sam was the first male player to have done so.
When the baffled journalist asked “I beg your pardon?” Murray simply repeated himself schooling the reporter, as since 2009 the imperious Serena Williams alone has won twelve Grand Slam tournaments.
Murray’s effortless defence against casual sexism was so refreshing, he seemed almost tired of those who over look women in the sporting industry, and this isn’t the first time he has defended women.
In 2012, while interviewing Andy, a reporter said “You’re the first person ever to win two Olympic tennis gold medals”, to which Murray brushed off saying “Well, I think Venus and Serena won four each”.
Standing up for the women who are so frequently overlooked in the game is something that, in my book, drastically boosts Murray’s likeability factor- and I’m not the only one. Twitter has sung his praises today commending him for being the ally women in sport need.
Defending something he believes in, in a way that was so genuine is something that added a more human quality to Murray and certainly scored points in the right categories.
Something so small but so important changed my opinion of him so quickly which just goes to show that when you are a sports personality, or any person in the public eye, the small acts matter just as much as the big ones.
As a self-confessed Murray sceptic, I must admit that perhaps there is something to be said for his approach that can be a lesson to us all.
Be genuine throughout, be prepared to speak out for what you believe in – and be prepared to quash ignorance when it arises.
Want to find out more about how award winning Scottish PR agency can boost your business?
We love sharing your stories with the world as we believe sharing stories creates happier more profitable work places.
Get in touch with our team of experts today by calling 0131 561 2244 or by filling in the contact form below:
Thursday, February 14th, 2019
Comments Off on My transition from the emerald isle to the fast-paced world of Scottish PR
So how can we help?
If you have any comments or questions, please contact us.