Mackie’s hits the sweet spot as it climbs the foodie rankings
When Mackie’s of Scotland scooped up a place in Kantar Worldpanel’s top five Scottish food brands for the first time, our Scottish PR agency was quick to issue a release to showcase the family brand’s huge achievement.
A comprehensive study by Kantar Worldpanel which highlights the brands shoppers are choosing to buy and why saw Mackie’s of Scotland jump from sixth to fifth place in the top 30 chosen Scottish food brands in the country – a great success for the household name.
After the rankings were announced, the Holyrood PR team wrote and issued the release to business, food & drink and regional press on a quick turnaround to ensure the best results.
The release generated great coverage across online, social media and print media outlets:
- 100,730 opportunities to see
- 16 items of coverage
- Featured in Aberdeen Live, Grampian Online, Dairy Industry International, Deadline News, Business Mondays, Aberdeen & Grampian Chamber of Commerce, Scottish Retail Food and Drink Awards, Business Connect, Press and Journal and Ellon Times
When one of our clients comes to us with a milestone achievement like this, our Scottish PR agency knows how important it is for a business success to hit the headlines.
Mackie’s has experienced continual growth and its top five ranking comes after achieving record results for its ice cream and chocolate business, with turnover increasing by 11% and profits rising by 19% according to annual accounts to the year ending 31 May 2021.
The abundance of media coverage brought huge value to Mackie’s, placing its milestone achievement in front of a wide audience of trade-specialist media publications and top regional titles such as Aberdeen Live, which will only help towards the brand’s trajectory.
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