Mud, sweat and fears – welcome to the Holyrood PR idea of “fun”
Monday, May 18th, 2015
Find out what staff at our Scottish PR agency are looking forward to
If you think us tackling this challenge is worth it, then please visit our mydonate page and donate whatever you can to this great cause
WE ALL need something to look forward to, right?
Something to motivate us and make the day-to-day grind seem worthwhile.
Whether it’s a weekend glass of wine, a city break with friends or family or the magic date in the diary when you’ll finally have the down payment for a new house or car, usually our careful planning involves treats or rewards.
But the team here at our public relations agency, Holyrood PR in Edinburgh have decided to do things a little differently.
For the next four months we’ll certainly have a series of dates in our diary. And there’s not much doubt what’s going to be front of mind for us every night when we go to bed and every morning when we wake up again.
Mud. Sweat. Fears.
Hang on. That can’t be right, can it? Well … yes, it is. Y’see, we’ve only gone and signed up for the Total Warrior challenge, billed as one of the toughest and most gruelling obstacle courses out there.
MUD – Our six strong team will face a 12km run through the East Lothian countryside along a course where the water logged track is deliberately churned up to create a sinew-straining mud that would slow down even the finest endurance athletes.
SWEAT – Before we even get there we face four months of punishing preparation work under the watchful eye of a personal trainer whose idea of fun is lung-bursting workouts in the great outdoors, irrespective of the weather conditions
FEARS – Each of the participants will have to face down and conquer some of the most common yet deeply held fears as they take on THIRTY separate obstacles – from leaping over fire, crawling through confined tunnels or being submerged in a dark and icy water tank.
Yes, there are plenty of injuries during Total Warrior events – but the organisers assure us that no-one has ever died. At this point you might be asking, what is there to actually look forward to?
First and foremost our intrepid team be raising cash for a worthwhile charity, The SSC. Who’d fail to crack a smile at the thought of all those deserving 11-18 year olds getting an important – and often life changing – taste of camp in the beautiful Scottish countryside?
Secondly, what’s not to love about the chance to get fit and healthy under the guiding hand of a trained professional? Forget broken New Year resolutions, fad diets and unused gym memberships – our team will be working out as part of a team with a purpose.
And third we’re thinking of you, dear reader. Because over the coming months we’ll be keeping a diary – in words, pics and video – of our training and eventual participation. Allowing you to snigger and count yourself lucky as we get worked to exhaustion, covered in muck and soaked to the skin.The first Total Warrior event to take place in Scotland will be held in the picturesque town of North Berwick on September 13.
Obstacle, endurance and mud racing events are one of the fastest growing past times in Britain – and Total Warrior is billed as the ultimate test of stamina, strength and determination. The organisers pride themselves on offering a greater variety and greater number of obstacles per kilometre – or as they refer to it pain-for-your-pound – than any other race out there.
Director Scott said: “I am extremely proud of the team for stepping up and getting involved in an event as physically testing as this.
“It is an exciting and fun way for us to make money for a charity we strongly support, but we are still taking it very seriously.
“I think it will really help make the team even closer as in order to complete the course we will all have to work together. It will be a great day and we are all really looking forward to it, the question is whether or not everyone will actually complete the course.”
At Holyrood PR we believe that stories are at the heart of every business – and when they are well told to the right audiences they not only make companies more profitable, they also help build happier workplaces.
At the end of our Total Warrior adventure, we expect to have plenty of stories of our own worth telling.
Find out how we could be telling your story like this
Does your business need its story told? Get in contact with us now to find out how we can help by calling us on 0131 561 2244 or by filling in the form below and we will get straight back to you.
Scott Douglas is the co-founder of the multi award-winning Holyrood Partnership, renowned public relations agency in Edinburgh, Scotland.
As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.
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