Adopted Leither’s new townhouse becomes a media hit with the help of our Scottish PR agency
When John Evans moved into his state-of-the-art Waterfront Plaza townhouse, our Scottish PR Agency was buzzing to share this exciting story with the media.
John moved to Edinburgh from Wales over 25 years ago and recently moved to the Waterfront Plaza development by CALA Homes (East). He stumbled upon the house on a walk one day and made up his mind that it was the best location for him and his two boys.
He has since converted one of the rooms to a study and intends to transform his garden into a bee-friendly area to add an environmentally friendly space to his modern four-bedroom townhouse.
Fascinated by the move, our Property PR experts thought this story was worth sharing with the media. The results were great:
- 128,694 Opportunities to see
- 7 items of coverage
- Featured on The Edinburgh Reporter and What House?
- Regional and Specialist press
Not only did we want to tell the story in a traditional way by writing one of our infamous press releases, but we wanted the audience to see exactly how stunning John’s new pad was.
We directed two video shoots about John’s new home and life in Leith in an effort to tell John’s story in a way that got the audience engaged and interested to discover more about CALA Homes’ Waterfront Plaza development.
Watch John talk about his new townhouse:
To watch John talk about life at Waterfront Plaza:
We also commissioned photography that showed John and his new home. These videos and pictures, accompanied by a media release, helped gain crucial exposure for the CALA Homes development.
Read the original release here:
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