Month of Success for Edinburgh Dentist

Lubiju, Cosmetic Dentist Media Coverage

by Holyrood PR , Monday, June 1st, 2009

When it comes to Holyrood PR's Edinburgh PR campaigns, the company's close contacts with the city's best-read evening paper, The Edinburgh Evening News, means their clients get positioned in the best parts of the paper - in this case, the paper's well-read Ten Questions section. This time it was ten questions - and answers - for Dr Biju Krishnan, co-founder of holistic dental agency Lubiju.

Dental PR experts at Holyrood PR share holistic dental agency’s latest achievements

DENTAL PR experts helped share the success of Edinburgh based dental agency, Lubiju, over the past month.

Lubjiu is the brainchild of colleagues Dr Biju Krishnan and Dr Lubion do Rego, who met while studying at Dundee University.

They already run the renwoned Scottish Dental Implant Centre, as part of their Drake Dental Practice, which is open to NHS patients.

Its monthly highlights include:

8 items of valuable coverage
5 specialist pieces of coverage in top industry news sources
one story featured on dental blogger’s page, Tooth of the Matter
a host of local coverage in Edinburgh Evening News

Lubiju were responsible for helping provide dental treatment for a group of youngsters from Belarus, who came to the Capital earlier this month.

The Friends of Chernobyl’s Children (Edinburgh West) group brought 25 children over from the Belarussian town of Mogilev for a month’s medical treatment, care and respite. Lubiju founder Biju Krishnan provided free examinations and treatments, worth thousands of pounds, for the children as part of the charity drive.

As well as this, Lubiju also gained media coverage for when during Wimbledon patients at the the hi-tech dental practice were able to enjoy the tennis action even from the treatment chair.

In his ’10 Questions’ Interview, Dr Biju said his best moments are when he sees the changes Lubiju can make to people’s lives. As he says:

Changing someone’s teeth may seem like a small thing but it can genuinely transform a person’s world – it can make them more confident, more attractive, have people interact with them more. It’s also a source of pride for me that Lubiju also has its own dedicated massage and complementary therapy treatment room.

The successful media coverage was achieved as part of a PR campaign by Scottish public relations experts, Holyrood PR.