Modern take on Iconic Edinburgh Colony Builds Top Coverage for CALA Homes

by Izzy Stiven

Thursday, May 30th, 2019

Media Relations Lays the Foundations for Property PR Success

A montage of media coverage for CALA Homes colonies at Waterfront Plaza. Property PR

FIRST built back in 1850, colony houses have earned a front page in Edinburgh’s architectural history – and rightly so.

Colonies in areas such as Stockbridge and Haymarket have become some of the most sought after in the capital, with their community feel offering a welcome slice of tranquillity away from the hustle and bustle of city life.

With the iconically Edinburgh home in such high demand, CALA Homes (East) has taken inspiration from the traditional design to offer house hunters a modern twist at its upcoming Waterfront Plaza development in Leith.

We spoke to the architects behind the clever design, telling the news of CALA’s upcoming development. Our clever storytelling managed to generate a total of 14 pieces of coverage across, national, regional and trade titles – with highlights including:

  • Front page of the Edinburgh Evening News’ property supplement – read by over 18,000 house hunters across the capital
  • Features in the Sunday Mail and the Daily Express – two of the country’s leading national papers
  • Articles on respected trade sites including Scottish Construction Now, Project Scot and Urban Realm 
  • A total of 14 items of coverage – leading to over 650,000 opportunities to hear of CALA’s modern take on the colonies

Artis impression from a planning PR campaign for housing developmentWe’ve been delivering results for Waterfront Plaza from day 1, generating 100% positive coverage during planning stages – leading to CALA seeing their proposals unanimously approved

Sharing the news of CALA’s developments with national, regional and property press ensures the company’s reputation as a premium home builder, telling their key messages to the audiences that matter most.

Why not let our property PR team deliver this kind of result for your business?

Getting in touch couldn’t be easier. Give us a quick call on 0131 561 2244 or take a few minutes to fill in the form below and one of the team will get straight back to you:

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    Izzy Stiven is a member of the expert PR team at Edinburgh public relations agency, Holyrood PR in Scotland

    Private: Izzy Stiven

    Account Executive, Izzy Stiven is part of the multi-award-winning PR team at Holyrood PR, a leading Scottish PR agency

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