Beauty Queen Wins Stunning Coverage For Local Dentist

by Brian Lewis

Wednesday, October 8th, 2014

Miss World hopeful’s dental treatment is a hair and beauty PR success story

Hair and Beauty PR photograph of Miss Singapore, Dalreena Poonam Gill visiting Lubiju dental surgery in Leith, Edinburgh.

A MISS World contestant has brought in a windfall of positive media coverage to the Lubiju Dental Practice in Edinburgh.

The Miss Singapore title holder, Dalreena Poonam Gill, will undergo high speed teeth straightening work from renwoned Scottish cosmetic dentist Biju Krishnan, inventor of the Cfast dental brace system.

The national press were quick to pick the story up, impressed by the journey the young woman has taken in order to seek out pioneering cosmetic dental treatment.

Dalreena, who was urged to take up beauty competitions after being crowned her high school prom queen, is currently studying for a diploma in counselling and eventually wants to join the Singapore Police Force.


Miss Singapore delivers dental PR for Lubiju

See a full gallery of images charting Dalreena’s visit to the plush Lubiju dental clinic, one of the best cosmetic dental centres in Scotland.

She is delighted to be undergoing the Cfast treatment at the plush Lubiju Dental practice in Edinburgh, Scotland, which Dr Krishnan established in 2008.

The Sunday Post and the Edinburgh Evening News both covered the story,
while Smile-On News, specialists in dentistry, also featured the story on its website.

This successful coverage was achieved as part of an ongoing, awareness-raising hair and beauty PR campaign on behalf of the Lubiju Dental Practice.

That campaign was conceived and delivered by the PR experts at Holyrood PR in Scotland.  To find out more, read the full press release here.

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    Public relations account director with Scottish public relations agency, Holyrood PR in Edinburgh

    Private: Brian Lewis

    Brian Lewis is part of the expert PR team at Holyrood PR, a multi award-winnning Scottish public relations agency, which offers media relations, social media, photography, video, crisis management and PR in Edinburgh.

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