Mirror Mirror On The Wall, Where Is That Heat Coming From?
Monday, March 18th, 2013
on behalf of Direct Savings
PR in Scotland for innovative heating in popular pub
Energy efficiency expert Direct Savings has earned headlines in Edinburgh’s daily newspaper after installing an innovative heating system in a popular pub.
The Earl of Marchmont has become the first pub in the UK to install the revolutionary Infranomic system which uses far infrared technology to keep customers cosy.
As reported in the Edinburgh Evening News, co-owners Malcolm Gray and John Eastwood have removed unneccessary draughts by installing the £6000 Infranomic system from Direct Savings.
Infranomic heaters emit ‘Far Infrared’ energy which floods the entire room with warmth, absorbing into all materials within the room, including the walls, ceiling and floor.
The heating panels, which use the same technology found in special baby care incubators, can be designed to look like art work or mirrors – or take the shape of a favourite picture or image.
The Evening News coverage is a major boost for Direct Savings, as the papers sells 40,000 copies every day, reaching 120,000 readers across Edinburgh and the Lothians. The story also reaches a huge audience online.
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