Memory Bus Drives Dementia Awareness

by Ross Stebbing

Monday, April 7th, 2014

Alzheimer Bus Memory Edinburgh PR ClientBupa and Alzheimer Scotland are joining forces to raise awareness and offer support for those living with dementia and those who care for them in the Edinburgh area.

Throughout April, the Alzheimer Scotland Memory Bus will be stopping off at nine Bupa care homes, to provide information and advice about the condition.

Anyone concerned about dementia or who is interested in learning more about the condition is invited to visit the Memory Bus when it stops at Bupa’s Pentland Hill Care Home, Edinburgh, on April 7. Individuals will have the opportunity to access information and gain advice from dementia experts.

Kirsty Dace, Bupa’s Scottish Director, said the tie up with Alzheimer Scotland aims to offer support not only to people living with dementia but to relatives, friends and members of the general public who are concerned or would like more information.

Together with Alzheimer Scotland we want to help people living with dementia and their loved ones understand who they can turn to for help and advice.

By offering the chance to visit the memory bus at our local care homes, it will help give people the opportunity to discuss all of the options and support which are available.”

Catherine Thomas, Corporate and Trusts Fundraising Manager for Alzheimer Scotland, said it is important to provide reassurance that people with dementia can still lead a fulfilling life after being diagnosed.

She said: “It is extremely important to Alzheimer Scotland that we raise awareness of dementia throughout Scotland.

Our aim is to ensure that no-one has to face this illness alone and providing the Memory Bus makes it easier for individuals to access support and information.

We are aware that some people feel more comfortable discussing concerns face-to-face but lack the access to trained professionals, which is why we want to bring that support straight to them with the Memory Bus.”

Tom Bohlke, Bupa’s Regional Clinical Services Manager, will be at every stop of the Memory Bus tour, providing specialist advice and support. As well as having a Masters in Dementia Studies, Tom works closely with Professor Graham Stokes, Bupa’s Director of Dementia Care and one of the UK’s leading experts on the condition.

Staff at each Bupa care home will also be raising funds for Alzheimer Scotland through cream tea sales – with Bupa agreeing to match the total amount of money raised.

The Memory Bus will visit Pentland Hill Care Home, 23/27 Gylemuir Road, Edinburgh, on April 7 between 12-4pm.

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Public rleations agency account executive Ross Stebbing

Private: Ross Stebbing

As part of the expert PR team at a fast-paced Scottish public relations agency, Ross Stebbing works on diverse clients in sectors including film and media, construction, healthcare and logistics. While he delivers PR in Edinburgh, his results appear in newspapers, magazines and websites all across the UK and beyond.

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