Partnership with V&A Dundee secures national coverage with help of social care PR
WHEN an independent living provider partnership with Dundee new design museum, social care PR experts at Holyrood PR knew it was a story worth shouting about.
Blackwood secured important media coverage to announce the host of its 9th annual Design Awards. The V&A in Dundee will welcome everyone from seasoned professionals to gifted amateurs with the competition hoping to see a wide range of entries of varying degrees and complexity.
Our approach resulted in extensive coverage and engagement across target audiences:
- 14 items of coverage
- 1,877,780 opportunities to see
- Features in The Scotsman, The National and Scottish Housing News
The team focused on national, specialist and business publications receiving coverage across multiple platforms including print, online and social media – illustrating how the innovations can transform peoples’ lives while encouraging applications.
This media coverage positions Blackwood as an innovator of the sector, showcasing the specialist as a leader in the integration of new technology across communities and ensuring happier and healthier lives for its residents.
The resumption of the awards comes as Blackwood celebrates its 50th year of working to help people with disabilities to live more independently. In the media release we felt it was important to showcase Blackwood’s leadership and proactiveness in developing a better future for the sector.
To read more about the competition or to submit an entry, please visit www.bespoken.me or e-mail bespoken@blackwoodgroup.org.uk.
For more information about Blackwood, visit: blackwoodgroup.org.uk/
Read the original release:
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