Forgan’s bag a hole in one of media success
Thursday, May 23rd, 2013
on behalf of G1 Group
How a historical discovery in St Andrews became a hit across all forms of media thanks to help from consumer PR experts.
A restaurant in the midst of being renovated was put on hold due to a unique historical discovery of a set of golf clubs made by the world’s oldest golf manufacturer.
Bosses at Forgan’s, which is set to open in St Andrew’s later this month, now hope the find could prove to be an exciting one to golfing historians and they are already planning to have the clubs exhibited in the venue.
Forgan’s is being created in a warehouse building on the site of a former ‘cleek’ factory – the name originally given to number one irons – which sits behind the popular Mitchell’s Deli on Market Street.
The cleeks were the signature product made by Forgan which is reputed to be the oldest golf club factory in the world, dating back to 1860’s.
We shared this story with local, regional and national press, receiving remarkable results in both print and online.
Highlights include –
- Prime widespread coverage in leading title, The Scotsman and The Metro
- Hits in local outlets such as the St Andrews citizen and Fife herald
- Articles in key golfing publications – Golf Today Online, Golf Club Management Online and Scottish Golf Courses Online
- A total of 4,071,632 opportunities to hear the news of Forgan’s historic find
Securing positive media coverage is of real significance to Forgan’s as it puts the story in front of potential audiences who will be most likely to visit.
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