CALA Homes hits the headlines, as appointment of new MD earns property PR success

Our Property PR Team celebrates the success of CALA’s homegrown talent in the media

RENOWNED Developer CALA Homes (East) received widespread acclamation across the business, trade, local and regional media following the appointment of new Managing Director Craig Lynes.

Our team of Property PR experts helped to generate a buzz around the appointment of Managing Director of CALA homes (East) Craig Lynes, by bringing together CALA’S prestigious reputation as a five-star homebuilder as well as showcasing their commitment to the development of talent.

The internal appointment of Craig as an Edinburgh native and CALA Homes veteran brought an energy of optimism and vision against a backdrop of challenging times for many.

Our expert Property PR team successfully generated

• National news coverage in The Scotsman
• Expansive reach with 407,155 opportunities to see
• Valuable coverage in specialist Property and Business News, including Scottish Housing News and Project Scotland
• A wealth of regional coverage, featuring in Edinburgh Evening News and The Edinburgh Reporter

Our team was able to spread the positive business and trade story of the appointment through careful target and rollouts.

Given Craig’s wealth of experience and long history with CALA, we were able to successfully engage business and trade press with a story that hit all the right marks for CALA and Craig: highlighting both his successes and CALA’S commitment to investing in its staff.

Highlighting Craig’s local connection to Edinburgh created further coverage opportunities for local press, celebrating homegrown talent.

For more information on CALA Homes (EAST) and Craig’s appointment, view the original press release here.

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