Victorian family home becomes one of the city’s worst kept secrets thanks to our Edinburgh PR agency
When upmarket property specialists, Simpson & Marwick, put an oasis from the heart of our capital on the market, our Edinburgh PR agency made sure to shout about it from the rooftop.
Our team was quick to pick up the story of a refurbished Victorian home featuring a beautiful rooftop garden space, right in the centre of the city’s historic Dean Village.
The media were as fascinated with this property as we were – and that helped deliver plentiful and valuable exposure for the property:
- 15 items of coverage
- 785,765 Opportunities to see across digital, print, and social media
- Highlights include Sunday Mail, The Scottish Sun, MSN UK, Edinburgh Evening News and Edinburgh Live
- Coverage across local, regional, national, specialised and business publications
We began by securing quotes from Richard Webber, who has lived in the property with his family since 2016. In addition, we liaised with Simpson & Marwick Sales Negotiator, Joanna Rizzo, to ensure a professional insight was included.
After curating a targeted media list, our PR experts issued the story to specialised, national, regional as well as local media.
The coverage showcased this fantastic property to potential buyers as well as exposed Simpson & Marwick to the readers as one of Scotland’s best-known and trusted names in the Edinburgh property market.
The story tapped into the Simpson and Marwick’s prime audience through securing coverage in key Edinburgh publications such as Edinburgh Evening News and Edinburgh Live, allowing for their message to be shared with potential future customers.
With the help of the top media coverage secured, the property went under offer within a couple of days from issuing the release.
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