PR experts showcase the benefits of positive land use in Scotland
Our public sector PR team generated impressive coverage for a rewilding group, after it improved millions of square metres of natural habitat, leading to the reintroduction of pine martens and other previously threatened species to the central belt.
As part of the Scottish Land Commission’s MyLand.Scot campaign – an initiative aimed at showcasing how land can be positively used around Scotland – Cumbernauld Living Landscape has restored a huge area of habitat near Glasgow.
Through speaking in depth with Cumbernauld Living Landscape, our team irked out key details that would make the story stand out from the crowd – honing in on unusual spottings of pine martens, not previously seen in the area in years.
The story achieved the following results:
- 8 items of coverage
- More than 5 million opportunities to see
- Featured in The Herald, The Scotsman, Daily Record, The Scottish Daily Mail and The National
By securing key coverage in national and regional titles, we were able to highlight the amazing work of Cumbernauld Living Landscape, while placing the Scottish Land Commission in front front of millions of people – highlighting how land can be used to benefit communities and environment in tandem.
Read the full story here:
To learn more about the MyLand.Scot campaign visit; https://myland.scot/
To learn more about the Scottish Land Commission, visit; https://www.landcommission.gov.scot/
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