Edinburgh PR agency helps Mackie's new product developer become a sweet success in the media

Media coverage of ice cream graduate is a sweet success

Mackie's of Scotland Media Coverage

Media coverage of ice cream graduate is a sweet success

Mackie's of Scotland Media Coverage

Edinburgh PR agency secures cool coverage for the family farm’s newest recruit    

Edinburgh PR agency helps Mackie's new product developer become a sweet success in the media

WHEN young Hannah Beattie’s dreams came true after she was hired by Mackie’s of Scotland as its new product developer, our Edinburgh PR agency team were on hand to share the news.

Hannah landed the coveted role after she was made redundant by her previous employer in London due to the pandemic. However, following and extensive interview process the Aberdeenshire local settled into her new role with Mackie’s of Scotland.

Here are the highlights of our achievements:

– 31 items of coverage across national, business, and trade specialist titles

–  402,725 opportunities to see online and across social media

– Key features in Scotland Food & DrinkScottish Field, Farm Week and The Scottish Farmer

Our Edinburgh PR agency team conducted an interview with Hannah to find out more about her and how she found out she got the role.

From there we drafted a media release detailing Hannah’s experience and how she found the job following her application process. When placed alongside quality images, these releases attracted a lot of national and regional coverage.

Our efforts also resulted in us being approached by Northsound, an independent radio station local to Aberdeen and the north east of Scotland. Consequently, we conducted a drop-in session with Hannah who requested help in how to answer questions from a broadcaster.

These results continue to enhance Mackie’s reputation as a forward thinking and opportunistic destination for young people looking to get into the food and drink sector.


Read the release here:

Mackie’s scoops up talented graduate to fill brand new dream role

Looking for an Edinburgh PR agency expertise to get your business similar results? 

If you’re interested in finding out more about what food and drink PR can do for you, contact our Edinburgh PR agency on 0131 561 2244, or by using the form below: 

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