Tweed Wealth Management counts up the coverage as new partnership secures Scottish PR success

When a leading team of financial advisors acquired the wealth management arm of the biggest local legal firm in the Highlands, the expert team at our leading Scottish PR agency were on hand to calculate a formula for media success.

Continuing to expand, Tweed Wealth Management’s acquisition of respected local firm, Macleod & MacCallum Wealth Management, will see the firm solidify its position as the dominant financial advisory firm in the Highlands. The number of client-facing staff in Inverness will more than double over the next three years through the new partnership.

It brings the Edinburgh-headquartered business’s total assets to more than £435 million, and with four further acquisitions in recent years, Tweed Wealth Management are delighted to see a continued stream business growth.

Our PR experts knew that the major milestone for the business would send ripples through the Highlands regional media and beyond.  We got to work sharing the story with the press, generating incredible results:

• 58 items of coverage in print, in newsletters, online, and across social media
• 2,161,634 opportunities to see across national, regional, business, and trade specialist publications
• Major features in national publications including The Herald, The Scotsman, and Yahoo! UK and Ireland
• Key coverage in local titles such as Inverness Courier, Highland News, and Press and Journal
• Trade-specialist features in Scottish Financial News, and Scottish Legal News

Our team spoke with Chris Tweed, co-founder and CEO of Tweed Wealth Management, to gain more insight into the amount of respect that Macleod & MacCallum has among its community and how the partnership will generate business growth.

We also reached out to Peter Mason, Joint Managing Director with Macleod and MacCallum, to discuss how bringing together two dominant forces in law and wealth management with help local customers to better reach financial solutions.

We shared the exciting news with the media, generating a huge amount of coverage across national, regional, business, and trade specialist publications, reaching a potential audience of more than two million people.

Among this coverage were features in major national publications, shining the spotlight on Tweed Wealth Management and creating awareness for the brand nation-wide. In addition, the story also gained traction across local and regional publications within the Highlands, helping the firm to build a positive relationship with its local community.

With further coverage in business and trade-specialist publications to help the firm establish itself as a leading name among the sector the story proved itself to be hugely beneficial for the business.

Check out the original release:

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