Public relations agency delivers influential coverage for major proposed development in Queensferry
A DETAILED masterplan for an ambitious new development between the two Forth road crossings gave our property PR team the chance to shine – and we grabbed it.
Renowned housebuilder CALA Homes (East) is behind the proposal for an extensive, mixed use development which could include 980 homes and a new primary school.
Our community focused press release spawned a number of positive headlines, with the stellar results including:
- 112,250 opportunities to see
- 11 items of coverage across online and social media
- Regional coverage in Edinburgh Live, The Edinburgh Evening News and The Linlithgow Gazette
- Trade coverage in Urban Realm, Project Scotland and Built Environment News
- National coverage in Insider.co.uk
The impressive haul of headlines meant a huge audience were informed about CALA’s commitment to engaging with the communities where it creates new developments.
In fact, the masterplan submitted was extensively shaped by close collaboration with local people, spearheaded by the Queensferry District Community Council (QDCC) – with the PR success helping explain that collaboration to the widest possible audience.
Our media activity also helped to showcase CALA’s commitment to the local area, including details such as section 75 contributions being set to exceed £11 million – all of which is important to CALA Homes in continuing its proud reputation as a trusted developer.
And many of the reports featured the fact that, if the ambitious plans are given the go-ahead, it will also involve the delivery of a new primary school and local transportation improvements, will significantly contribute towards other education provision and healthcare in the area. You can read the original release here.
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