Marvellous March for The Crescent

by Chris Fairbairn

Thursday, April 4th, 2019

Lifestyle Features Across Top Titles thanks to Property PR

Image shows a montage of press and social media coverage for The Crescent by CALA Homes - with the backdrop of the luxury show apartment | Property PR

READERS of some of Scotland’s very best lifestyle magazines and supplements have been provided a glimpse of Scotland’s most upmarket new development.

A successful month of coverage in March helped The Crescent by CALA Homes (East) to a raft of features, and included spotlights on the incredible mezzanine home studios, the penthouses’ sweeping balconies and the elegant interior design of the two showhomes.

Highlights included:

  • 18 items of coverage across the month reaching a potential audience of more than half a million people
  • Features in The Scotsman’s Real Homes and The Herald’s Scotland’s Homes focusing on the mezzanine study spaces
  • A feature on the vast penthouse balconies in The Times Bricks and Mortar
  • A glimpse into the interior design inspiration for the two showhomes in i-On and Homes and Interiors Scotland
  • Aspirational social media posts also celebrated The Crescent, highlighted by i-On’s popular Instagram share, which received more than 100 positive reactions

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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