Hair and Beauty PR boosts Edinburgh clinic’s model reach out to media success
When Dermal Clinic came to us with the task of helping to recruit 10 male models, it was evident that this would not be your standard media reach out.
We needed to plan a way of getting publications and sites to share the news online, with social media playing a vital part in this. With a month to target men aged 25-55 that were clean shaven and had had no Botox treatments since May 2018 and no dermal fillers injected into their face since November 2017, we had our work cut out.
However, through a very focused plan and liaising with press contacts we managed to secure spots with all Edinburgh’s main media channels, as well as create a buzz on both Facebook and Twitter – using clever posts, striking graphics and engaging GIFs.
With the campaign causing such a reaction online, it was no surprise that the 10 men were secured within two weeks.
Highlights of the campaign include:
- Prime national coverage with The Scottish Sun and Scottish Field
- Regional hits on Edinburgh Live, the Edinburgh Reporter, SF Edinburgh and in the Edinburgh Evening News
- Social media shares by publications, reaching an audience of over 6,000 users on Twitter and 23,000 on Facebook
- Print and website reach of 73,101
- 10 male models that fit the bill secured within two weeks of the campaign
In addition to highlighting Dermal Clinic’s expertise in the field of injectables, the coverage also reached a potential client base online and off, laying the groundwork for future sales and boosting the clinic’s bottom line.
You can read the original press release here.
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