Male Model Hunt Gains Volumes of Coverage for Cosmetic Clinic

by Katie Hogg

Tuesday, November 6th, 2018

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Hair and Beauty PR boosts Edinburgh clinic’s model reach out to media success

Hair and Beauty PR gains media success with male model hunt

When Dermal Clinic came to us with the task of helping to recruit 10 male models, it was evident that this would not be your standard media reach out.

We needed to plan a way of getting publications and sites to share the news online, with social media playing a vital part in this. With a month to target men aged 25-55 that were clean shaven and had had no Botox treatments since May 2018 and no dermal fillers injected into their face since November 2017, we had our work cut out.

However, through a very focused plan and liaising with press contacts we managed to secure spots with all Edinburgh’s main media channels, as well as create a buzz on both Facebook and Twitter – using clever posts, striking graphics and engaging GIFs.

With the campaign causing such a reaction online, it was no surprise that the 10 men were secured within two weeks.

Highlights of the campaign include:

  • Prime national coverage with The Scottish Sun and Scottish Field
  • Regional hits on Edinburgh Live, the Edinburgh Reporter, SF Edinburgh and in the Edinburgh Evening News
  • Social media shares by publications, reaching an audience of over 6,000 users on Twitter and 23,000 on Facebook
  • Print and website reach of 73,101
  • 10 male models that fit the bill secured within two weeks of the campaign

In addition to highlighting Dermal Clinic’s expertise in the field of injectables, the coverage also reached a potential client base online and off, laying the groundwork for future sales and boosting the clinic’s bottom line.

You can read the original press release here.

Isn’t it time you got this kind of high impact Hair and Beauty PR for your salon, clinic or spa?

We don’t just offer Hair and Beauty PR – in fact, we work across dozens of different sectors, giving our clients the kind of public profile that leaves their rivals trailing.

To find out what we can do for your business, phone us on 0131 561 2244 or take a few seconds to fill and submit the attached form and we’ll get straight back to you:

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Katie Hogg is part of the PR team at Holyrood PR in Scotland

Katie Hogg

Katie Hogg is part of the award-winning PR team at Holyrood PR. She is also a former journalist, most notably with luxury lifestyle magazine, Scottish Field

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