Make sure the media larder is well stocked with stories about your business
Thursday, February 19th, 2015
on behalf of Invest In Perth
Group that celebrates Scotland’s larder is well stocked with positive media coverage
NOBODY wants Old Mother Hubbard syndrome when it comes to your crucial reputation.
Imagine the disappointment when you’ve put in all the hard work building or launching great products or services, only to find that no-one is talking about you – or that the reputational cupboard is bare.
We certainly gave the media plenty to chew over when we put in place a skilfully executed public relations campaign to announce that Perth Food and Drink Park was ‘open for business’.
It meant that when the time was exactly right, we ensured the media coverage larder was extremely well stocked – delivering a satisfying raft of media attention ot reach exactly the right audience.
Our client Invest in Perth – the investment agency of Perth & Kinross Council – tasked us to deliver quality and high impact coverage to promote the Park project to national media and key trade media.
The challenge was tougher than usual for our Edinburgh PR agency as there had been previous – albeit limited – media interest when the Park officially launched in March 2014.
Typically would dilute the potential media coverage second time around. But we love the challenge of helping businesses that previously struggled to have their stories told, .
As we say, when it comes to public relations in Scotland, you’re sexy and we know it.
SAY HELLO TO SEXY PR - Any business can be sexy enough for public relations success, even if their work isn’t glamorous – and we’ve proved it time after time. This series of posts shows how a wee bit of imagination transformed the media profile and success of various unglamorous companies.
For Perth Food and Drink Park, it was case of using our story-spotting expertise to identify the best approach and angle to target media interest – and ensure this was supported by quality photography.
The results from the first three days of the issue of our media release were overwhelming.
The next wave of media campaign will be to target important commercial property and food and drink media titles – so be sure to watch this space for more updates.
The crucial thing for our clients is that there all important messages are getting out to exactly the right people – those with businesses focused on quality Scottish produce and excellence in the food and drink sector.
THROUGH THE KEYHOLE – Since public relations is often portrayed as a world of mysterious goings-on and arcane practices, we thought it only right to give people a look at what actually goes on behind the scenes.
HOW CAN OUR EDINBURGH PR AGENCY HELP YOU?
If you are looking to launch a business, new product or project then we can help you out.We’d love the chance to meet with you, find out what you want to achieve and tailor a PR strategy to deliver clear and measurable results.
Phone us on 0131 561 2244 or fill in the simple form below and we’ll get straight back to you.
Raymond Notarangelo, co-founded Scottish PR agency, Holyrood Partnership after spotting a gap for colourful and innovative public relations in Edinburgh. He now leads a team providing media relations, social media, video, photography, brand newsrooms, crisis communication and media relations.View Raymond's Profile
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